Chief Marketer Staff
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EPlus and Hitachi to Offer Electronic Procurement
EPlus Inc., a provider of enterprise cost management systems, has joined forces with Hitachi Consulting Corp. to offer electronic procurement, content management, and supplier portal solutions. …
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List and Database News
Catholic Parent This file contains 9,319 direct-mail-sold subscribers to this magazine. Selections: Clergy/laity, state/SCF/ZIP Price $110/M Contact: Direct Mail Marketing Inc., 260-625-8047 Nina’s Discount Oldies (Formerly Collectibles Records Here are …
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Agencies
Customers on Command
In selling financial services, qualified leads are the name of the game: You want to connect to customers who are either in the market for your services or at least interested in your pitch at the moment when they
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Agencies
Search Engine Marketing in a Nutshell
Search engine marketing (SEM) is exploding within the online advertising industry and pushing advertisers in a whole new direction. According to Safa A. Rashchy, managing director and senior Internet analysts at Piper Jaffrey, SEM
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Listline e-Newsletter
Options Newsletter Inc. is offering an e-mail file of 370,000 business
owners and entrepreneurs. Those listed subscribe to LifeLoop, a
newsletter that reports on how to start and grow a business. -
Agencies
FTC Fingers CompUSA in Rebate Complaints
The Federal Trade Commission has reached a settlement with CompUSA, Inc., requiring the computer superstore to pay for thousands of consumer rebates that a supplier failed to make good on. It is also required to overhaul its rebate program. Under the …
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Agencies
Checkers Turns Sponsorships into Employee Motivation
Checkers Drive-In Restaurants is not only using sponsorships as a way to build brand equity and drive sales, but it is also tapping those partners to add cachet to its successful employee incentive program—which awards a brand new car each month to two …
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Agencies
American Airlines’ Rewards Storytelling
A little incentive goes a long way, especially when it concerns a year’s worth of free travel. American Airlines is offering consumers a chance to win a year’s worth of travel for sharing their unique stories about why they fly as a way to motivate …