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Chief Marketer Staff

  • Kraft Brings Tassimo Coffeemaker to U.S.

    Kraft Foods will launch its single-serve coffeemaker, Tassimo, in the U.S. this fall. The Tassimo Hot Beverage System first launched in France a year ago and has rolled into the U.K. and Switzerland (Feb. 24, 2004 Xtra). The system could ratchet up …

  • Agencies

    Dreyer’s Dishes Up Block Parties

    Dreyer’s/Edy’s salutes friendly neighborhoods with a summer contest awarding all the fixings for a block party. Neighbors nominate their own block online The Two Scoop Neighborhood Salute asks consumers to visit Icecream.com to write an essay …

  • News Briefs

    MAD CATZ INTERACTIVE: has signed a license agreement with Major League Baseball Properties to produce customized MLB team controllers for the PlayStation2 and the Xbox gaming systems. The San Diego-based company recently announced similar licensing …

  • SMS Delivers for Regional Sweeps

    A regional sweepstakes, using text messaging as the driver, brought in thousands of entrants for an entertainment publication and delivered a new car to the winner. The promotion was run recently by free entertainment publication Quick, owned by the …

  • Neiman Marcus May Put Itself Up for Sale

    The Neiman Marcus Group Inc. said Wednesday that it was exploring the possible sale of the company, but that this process may not come to fruition.

  • Neiman Marcus May Put Itself Up for Sale

    The Neiman Marcus Group Inc. said Wednesday that it was exploring the possible sale of the company, but that this process may not come to fruition.

  • ISPs Block 22% of Permission-Based E-Mail: Study

    A full 22% of all permission-based e-mail was blocked by the top Internet service providers (ISPs) during 2004, according to a Return Path study.

  • TechTarget, ITmedia Form Japan Venture

    TechTarget and ITmedia have teamed up to launch TechTarget Web sites and magazines in Japan.

  • DDM Direct Eyes Expansion to Ohio

    DDM Direct is exploring options to add a new facility in Licking County, OH that would eventually create about 50 new jobs once completed.

  • Anderson Direct Names Downey VP

    Anderson Direct Marketing has named Matthew J. Downey vice president of business development. A 16-year industry veteran, Downey previously worked with direct marketing companies such as Protocol Marketing Group and MC Direct. He has also worked in …