Chief Marketer Staff, Author at Chief Marketer

Digital River Acquires SWReg for Nearly $9 Million

Digital River Inc. an online marketing services firm, has acquired SWReg, a provider of e-commerce services for software authors for $8.8 million.

European SEM Spending to Reach $1.4 Billion This Year

Search engine marketing is expected to generate 1.4 billion Euros ($1.87 billion) of spending in Europe in 2005, up 65% over 2004.

Hanover Names Swatek CFO

Hanover Direct Inc. has named John Swatek senior vice president, chief financial officer and treasurer beginning next month.

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Listline e-Newsletter

Walter Karl Inc. has secured an agreement in principle with Ziff Davis
Media Inc. to take over management of its portfolio of postal and e-mail
lists targeting information technology professionals.

Live From MIT: Marketing in Red Sox Nation

When Sam Kennedy spoke at the MIT Sloan CMO Summit on Wednesday in Cambridge, MA, he realized quickly that he was preaching to the choir.

Not only were his comments received warmly, but his organization’s name — the Boston Red Sox — was the only one mentioned that day to receive spontaneous applause

Live From MIT: Emotional Relationships Gives Marketers a License

Having an emotional bond gives a marketer a license to go places with a consumer they wouldn’t be welcome otherwise.

As an example of this, Bob Wallach, senior vice president of marketing, refrigerated division, ConAgra Foods, cited the Walt Disney Company

All About Toys Acquires AnneMail

Denver-based online toy retailer All Aboard Toys LLC has acquired assets from AnneMail Inc. of Hot Springs, AK.

Walter Karl To Manage Ziff Lists

Walter Karl Inc. has secured an agreement in principle with Ziff Davis Media Inc. to take over management of its postal and e-mail lists targeting IT professionals

Singer Wins Heartland America

Singer Direct, Inc., Scarsdale, NY, has been awarded the insert media management duties of the Heartland America Catalog Blow-In and Package Insert Program, effective April 1