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Chief Marketer Staff

  • Credit Issuers Mailed a Record 5.2 Billion Pieces in 2004

    U.S. households received roughly 68 credit card offers each in 2004, setting an overall record of 5.23 billion offers, according to the Mail Monitor direct mail tracking service Synovate, the market research arm of Aegis Group.

  • IAC/InterActive Plans to Buy Ask Jeeves

    Ask Jeeves, the search engine ranked as the fifth most widely used by consumers, has agreed to be acquired by IAC/InterActive, the investment firm led by media mogul Barry Diller with a smorgasbord of online product and service sites.

  • Agencies

    DMA Calls For Greater Anti-Spam Law Enforcement

    The Direct Marketing Association has urged Congress to allocate additional federal funds to support expanded anti-spam initiatives and enforcement of the federal CAN-SPAM Act to protect legitimate e-mail communications.

  • Survey Finds 37% of E-Commerce Revenues Come From Mail

    Consumers spend an average of 30 minutes daily reading catalogs and 25 minutes reading direct mail, according a new survey of 1,500 households commissioned by the U.S. Postal Service, which found that 67% of consumers consider mail more personal than the Internet.

  • Short Cuts

    The Charlotte Direct Marketing Association’s educational luncheon on April 17 will feature a discussion about print-on-demand technology. For more information call 704-525-9415 or online go to charlottedma.com.

  • List and Database News

    Some 1.5 million consumers who purchased dietary supplements are named on the Sharper Mind file. The sources are space advertising, point-of-purchase coupon redemptions, online transactions and catalog sales.

  • Loose Cannon: The Hill Doesn’t Buy DMers Pitch

    During two recent Capitol Hill hearings, direct marketers

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    “Magic Seasonings” from Chef Paul Catalogs from Magic Seasonings Mail Order offer plenty of items to spice up food, bringing it from dull to delectable. The front cover of a recent 9 x 4″ book takes a patriotic tone with an image of the American flag …

  • Listline e-Newsletter

    Direct Media Inc. has been appointed manager of DCA Business Media’s
    Shoot magazine list. A total of 14,231 paid subscribers are available.

  • Credit Card Firms Agree Not to Enable Web Cigarette Sales

    Major credit card companies will refuse to participate in Internet sales of cigarettes nationwide under a new government agreement