Chief Marketer Staff

• California University is Latest to Report Data Leak

  Hackers accessed more than 59,000 records within the California State University at Chico (CSU Chico). The records, which were stored in two files within the University Housing and Food Service system, include those of students, faculty and non-enrolled applicants.

• Listline e-Newsletter

  ALC Data Management has assumed management of the League of Women
  Voters’ list of 56,579 donors from the last 24 months. The average
  direct mail-generated contribution is $25.

• Agencies

  NBC Builds Online Buzz For The Office Premiere

  Days before it hits the airwaves, NBC is already getting a jump-start creating buzz around its new comedy series, The Office, via the Internet and a designated online community. NBC and MySpace.com give viewers a sneak peak at The Office American Style …

• Agencies

  WWE Spends $5 Million to Build Pay-Per-View Audience

  WrestleMania 21 has been sold out for months, but World Wrestling Entertainment is spending more than $5 million with a multi-media campaign to promote Pay-Per-View purchases of the annual live event next month. Pizza boxes tell consumers about …

• Agencies

  Cartoon Network Coming to Turner Field

  The Atlanta Braves and their Turner Broadcasting sibling Cartoon Network are joining forces in creating a branded entertainment and dining experience for kids and families at its home ballpark, Turner Field. An artist’s rendering of Tooner Field The …

• Agencies

  ABC Launches Desperate Housewives Sweeps

  Desperate to win a contest? ABC is inviting fans of its hit comedy Desperate Housewives to enter an online quiz and sweeps, offering a grand-prize trip to attend the show’s DVD launch party in Los Angeles. Desperate fans seeking to win a prize can …

• Toys ‘R’ Us Sells for $6.6 Billion

  Toys “R” Us will still face a tough marketing challenge under new owners after the $6.6 billion deal closes. The toy retailer announced last week that it will sell its worldwide operations (including the global Toys “R” Us and the Babies “R” Us …

• Sears to Sell Lands’ End?

  (Catalog Age)—Is the marriage of Sears and Lands’ End headed for divorce court? According to a March 15 Women’s Wear Daily article, Hoffman Estates, IL-based Sears, Roebuck & Co. is quietly putting the Dodgeville, WI-based cataloger up for auction at …

• Neiman Marcus Mulls ‘Strategic Alternatives’

  (Catalog Age)—Neiman Marcus Group has hired investment banker Goldman Sachs & Co. to help it explore “strategic alternatives” to enhance shareholder value, including a sale. In addition to its Neiman Marcus and Bergdorf Goodman stores, the company mails …

• Del Pharmaceuticals Hits Shelves with American Idol Toothpaste

  Attention five to 12-year olds. Coming to a store near you; American Idol-themed toothpaste. American Idol Orajel Toothpaste capitalizes on the hit show’s success The American Idol Orajel Toothpaste comes in two flavors: watermelon and green apple, …