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Chief Marketer Staff

  • Listline e-Newsletter

    A double opt-in database of 15 million e-mail records is now available,
    designed for saturation e-mailings. Those named on the Occupant e-mail
    database responded to point-of-sale promotions by logging on to Web
    sites to receive discounts on their next purchase, redeem coupons or
    register products.

  • Coke To Debut New Zero-Calorie Cola on Ebay

    Coca-Cola, capitalizing on the consumer shift toward healthier drinks, will launch a diet version of its flagship cola beverage in the U.S. this June. The new drink will be called Coca-Cola Zero, a zero-calorie cola to be marketed to young adults. For …

  • Gap Nixes Ad Contract With Sex and the City Star

    Gap, Inc. has opted not to renew its multi-season contract with actress Sarah Jessica Parker to promote its line of products. The Gap drops actress Sarah Jessica Parker from its ad campaign Instead, the clothier will use models to market its white …

  • USPS Recommends a 5% to 6% Postage Increase

    (Direct Newsline)—The U.S. Postal Service forwarded a recommendation for a 5% to 6% rate increase to the Postal Board of Governors on Monday, said Postmaster General John E. Potter during his keynote address at the National Postal Forum held in …

  • U.S. Shows Flat Growth in Internet User’s Time Forcing Innovation: Global Study

    Promotion marketers are way ahead of the game when it comes to driving consumers to the Web and using the interactive medium to build sales, disseminate information or to just create some plain ‘ol fun.

  • Agencies

    Arby’s Campaign Shows Fast Food Difference

    In celebration of its 40 years in business, Arby’s is out with a new ad campaign—and a sweeps—touting its ability to provide customers with “something different, something better,” which focuses on its roots and its staple red hat. Arby’s tagline for …

  • Volkswagen, Scholastic Expand Seat Belt Program

    To promote the increased use of safety belts and reduce the number of auto-related teen deaths, Volkswagen of America, Inc. and Scholastic Marketing Partners are expanding their joint educational program. Volkswagen is telling teens to buckle up …

  • Heat, Publix and Gatorade Team For Comic Book Promo

    The Reverse Heat hits the shelves at 203 South Florida Publix Ultimate Sports Entertainment, Inc. has teamed with the NBA’s Miami Heat for a three-part series of collectible comic books that will be available exclusively at Publix Supermarkets in …

  • DIC Entertainment Expands Team

    Children’s entertainment company DIC Entertainment has promoted 10-year veteran Ryan Gagerman as the company’s VP-international consumer products. The appointment went into effect on March 15. Ryan Gagerman In this newly created position, Gagerman is …

  • Mailing Industry Task Force Touts Delivery Advances, Honors Nolan

    The Mailing Industry Task Force (MITF) issued its Phase 2 Progress Report, which detailed a series of improvements