Chief Marketer Staff
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Agencies
Coke to Hit Some High Notes with American Idol Mall Tour
Coca-Cola is set to launch a multi-mall event with Simon Brand Ventures that taps one of TV’s hottest shows, American Idol, and some of its stars. Huff London Highlighting the event will be live performances from American …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
American Express Targets Small Biz Market A recent American Express campaign encouraging small businesses to join its discount program consists of a plastic box resembling a CD mailer. For no cost, businesses can join Open: The Small Business Network …
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Listline e-Newsletter
Several postal and e-mail master files were recently introduced by the
marketing services firm Enterprise Marketing Solutions Inc. These
consumers responded to online or offline direct response offers. -
Acxiom to Purchase Digital Impact
Acxiom Corp. will acquire digital marketing technology and services firm Digital Impact Inc., according to documents filed with the Securities and Exchange Commission. At a $3.50 per share purchase price, the total cost for Digital Impact will be roughly $129 million. Little Rock, AR-based Acxiom will pay cash for the shares.
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Loose Cannon: Into the Valley of Paranoia Rode the 600
What a time to launch a new information-compiling scheme. The data industry has been chugging along at one scandal per the week (collect
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Radio Seeks a Savior
Elvis Costello once sang, “Radio is our sound salvation.” Now it turns out his ironic tone may have hit just the right note: The question today is, Who will save radio?
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TV Network Addresses Asian Americans
Backed by the powerful Comcast Corp., a new cable network aimed at Asian American viewers will try to tap into what the U.S. Census estimates is $363 billion in spending power.
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Digital
American Greetings’ House of E-Cards
The Internet has done a lot to change both Americans’ buying habits and the way we relate to each other: e-mail rather than letters or phone calls, sending gifts online rather than using the mails, and so on. American Greetings Interactive, the online subsidiary of Cleveland-based card maker American Greetings, has built its business on the prospect that those two trends will intersect.
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Microsoft Takes Aim at Pay-Per-Click
Google and Yahoo were put on notice last week that the paid advertising search is set to become a three-horse race. Microsoft hosted a meeting for advertisers at its Redmond, WA, headquarters to unveil its own proprietary platform for linking pay-per-click ads to search results and other Web pages.