Chief Marketer Staff

• Agencies

  Mary Engelbreit Tops $1 Billion Lifetime Sales

  Even before its 20th anniversary in art licensing, Mary Engelbreit Studios is celebrating another important milestone — reaching more than $1 billion in lifetime sales at the retail level. Mary Engelbreit illustrated greeting cards The brand, which …

• Nabisco Debuts Kid’s Snack Line Low in Sugar

  Nabisco is out with a line of wholesome snacks it hopes moms and kids will love. The Snack Fairy touts healthy snacks The company has reformulated some of its popular snacks to address concerns about fat, sugar and artificial ingredients: Teddy …

• L’Oreal Loses “Flex Air” Trademark Appeal to Revlon

  L’Oreal SA lost its legal bid to overturn a European Union trademark ruling that favored its rival Revlon Inc. The French cosmetics giant had attempted to register the “Flexi Air” name for a variety of its shampoos and other hair care products. The …

• Zipatoni Taps Final Four Fans to Find a New Client

  Zipatoni is doing some self-promotion tied to the buzz around this weekend’s NCAA Championship games in St. Louis, its home base. The mobile trailer board sign that will be touring St. Louis on the Final Four weekend The promotional marketing agency …

• Newsbriefs3/30/05

  VOLKSWAGEN OF AMERICA and SPORTS ILLUSTRATED: have signed two year extensions to sponsor the Teva Mountain Games, an annual adventure sports, art and music festival. The 2005 event takes place June 1-5 in Vail, CO, and the extensions were signed through …

• Listline e-Newsletter

  A list of 33,000 members of the National Street Machine Club and
  subscribers to Street Thunder magazine has become available. Members
  spent an average of $5,500 within the last 12 months to restore and
  customize cars and trucks.

• GM Names Marketing Division Heads

  General Motors North America has appointed divisional marketing managers for its Pontiac-GMC and Buick segments, promoting two from within its ranks. John Larson has been appointed Pontiac-GMC divisional marketing general manager, replacing Jim Bunnell, …

• 34 Million Americans Use SMS Service: Report

  About 27% of cell-phone toting American adults, or 34 million people, used the text message feature between Jan. 13 and Feb. 9, according to a nationwide phone survey of 1,460 cell phone users by Washington-based Pew Internet & American Life Project. …

• J.Brown Hires Susan Arditi as Senior VP-Client Development

  The J. Brown Agency has named Susan Arditi senior VP-director of client development, a new post. Susan Arditi Arditi will work out of the Stamford, CT office and be responsible for helping guide creative and account groups to build client business, the …

• Agencies

  Promotional Products Sales Hit $16.9 Billion, A New Record

  Sales on promotional products jumped 4.7% last year to $16.9 billion, the highest figure ever recorded. And indicators point to a strong 2005 as well, according to the Advertising Specialty Institute’s fourth quarter Industry Sales Survey. The survey …