Chief Marketer Staff

• Stan Rapp to Speak at Executive Breakfast

  Stan Rapp will challenge the direct marketing industry

• Celebrate Express Cheers Good Third Quarter

  Celebrate Express, which sells birthday party, costumes and accessories and merchandise for girls

• Direct Sales Lead Restoration Hardware’s Fortunes

  Restoration Hardware Inc. generated $1.7 million in net income and $525.8 million in revenue during fiscal 2004, both increases from the $2.5 million net loss on $438.5 million in revenue it reported during fiscal 2003. The year ended Jan. 29.

• Vertis Study Provides Insight Into Donor Behavior

  Want donations? Better be prepared to cough up information. Fifty eight percent of all contributors who gave more than $500, and 52% of those giving under $250, said that it was very important to them to know how the organization receiving their money will spend it.

• ChoicePoint Wows CA Senate; LexisNexis Less So

  California state Senators Jackie Speier and Michael Machado were both impressed by Don McGuffey, ChoicePoint Inc.

• Happy Customers

  Consumers may see loyalty programs as a necessary evil for getting a sale price at a grocery store, or as a chance to belong to an elite

• Listline e-Newsletter

  SourceMedia Inc. has named Edith Roman Associates Inc. to manage a
  portfolio of subscription lists that were previously owned by Thomson
  Corp. The new owner Investcorp recently changed name of this group from
  Thomson Media to SourceMedia.

• Spam King Abdicates into Bankruptcy

  The King is dead

• PC Connection Lowers First Quarter Estimates

  PC Connection Inc. has revised downwards its first quarter financial results, citing a weakness in demand.

• PacificNet Acquires Chinese Call Center Operation

  PacificNet Inc., a Chinese telecom services provider, has acquired a 51% controlling interest in call center operator Guangzhou 3G Information Technology Co. Ltd. for $5 million.