Chief Marketer Staff

• American College of Clinical Pharmacy Appoints New List Manager

  The American College of Clinical Pharmacy (ACCP) has tapped Medical Marketing Service Inc. to manage its list of 9,300 members. The appointment goes into effect April 18. The list had previously been managed in-house by the owner.

• Stan Rapp to Speak at Executive Breakfast

  Stan Rapp will challenge the direct marketing industry

• Celebrate Express Cheers Good Third Quarter

  Celebrate Express, which sells birthday party, costumes and accessories and merchandise for girls

• Direct Sales Lead Restoration Hardware’s Fortunes

  Restoration Hardware Inc. generated $1.7 million in net income and $525.8 million in revenue during fiscal 2004, both increases from the $2.5 million net loss on $438.5 million in revenue it reported during fiscal 2003. The year ended Jan. 29.

• Vertis Study Provides Insight Into Donor Behavior

  Want donations? Better be prepared to cough up information. Fifty eight percent of all contributors who gave more than $500, and 52% of those giving under $250, said that it was very important to them to know how the organization receiving their money will spend it.

• ChoicePoint Wows CA Senate; LexisNexis Less So

  California state Senators Jackie Speier and Michael Machado were both impressed by Don McGuffey, ChoicePoint Inc.

• Happy Customers

  Consumers may see loyalty programs as a necessary evil for getting a sale price at a grocery store, or as a chance to belong to an elite

• Listline e-Newsletter

  SourceMedia Inc. has named Edith Roman Associates Inc. to manage a
  portfolio of subscription lists that were previously owned by Thomson
  Corp. The new owner Investcorp recently changed name of this group from
  Thomson Media to SourceMedia.

• Spam King Abdicates into Bankruptcy

  The King is dead

• PC Connection Lowers First Quarter Estimates

  PC Connection Inc. has revised downwards its first quarter financial results, citing a weakness in demand.