Chief Marketer Staff
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Agencies
Loews Cineplex Boost Buzz With Sahara Sweeps
To help build buzz around the upcoming release of Sahara, Loews Cineplex Entertainment is rolling out a new sweepstakes offering consumers a chance to win a new Jeep Wrangler. Loews Cineplex is giving away a new Jeep to promote Sahara Patrons can …
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Agencies
Grocers Host Earth Day Push for Organics
Eighteen grocery chains and 44 organic food companies are hosting an in-store, in-school blitz timed to Earth Day, April 22. Organic brands celebrate with mainstream grocers The “Go Organic! for Earth Day” campaign puts displays and samples in 2,500 …
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Agencies
Celebrity Chefs Tour Simon Malls
Simon Property Group is going back for second helpings on its tour of celebrity chefs. Chefs drew crowds last year This month Simon begins its second “Simon Super Chefs Live!” tour with appearances by seven chefs at Simon malls in 21 markets, and five …
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The A Team Wins Three
The A Team, New York City, has picked up three new clients for project work. The Food Emporium, Dobbs Ferry, NY, hired the promo shop to launch its online grocery service at Thefoodemporium.com. Ricola USA, Morris Plains, NJ, tapped The A Team for a …
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News Briefs
TOYOTA MOTOR SALES, USA: has signed as the official vehicle of USA Swimming. The multi-year sponsorship includes a variety of licensing, event and promotional opportunities. Toyota will also help create an award to identify and honor emerging talent in …
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GM Adding Cash to Hot Button Promo
If General Motors could draw 2 million visitors to its showrooms in the middle of the winter for a chance to win a car, how many consumers could it draw if it ran the campaign in the springtime, and added a cash-back incentive? The automaker will soon …
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J. Crew Net Loss Widens in Quarter
J. Crew Group reported a net loss of $52 million for the fourth quarter compared to a net loss of $20 million last year.
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Agencies
Pacific Printing Acquires Resolve Print & Mail
Pacific Printing & Fulfillment Inc. has acquired Sacramento based Resolve Print & Mail for an undisclosed sum.
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Caterpillar Taps Tocquigny for Interactive Projects
Caterpillar Inc., the industrial giant, has chosen Tocquigny to work on several interactive, print and market research projects.
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Credit Card Telemarketers Settle With Arizona
The state of Arizona has reached a settlement with a Phoenix credit-card telemarketing operation that includes refunds to consumers and a $100,000 civil penalty.