Chief Marketer Staff
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Agencies
News Brief: Scottrade begins “The Joke’s On You” contest
Scottrade, the online investing firm, is underway with its second installment of “The Joke’s On You” contest
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Agencies
Integer Expands Shopper Marketing Expertise with New VP
The Integer Group hired Rocky Longworth as vice president of insight and strategy, a new position to help grow the firm’s shopper marketing expertise
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Email
Brand and Category Alerts Are Good Karma for Karmaloop
Lots of companies talk about allowing customers to choose the types of e-mails they wish to receive. Fashion e-tailer Karmaloop is actually doing it, to a highly specialized degree, and is reaping huge increases in conversion rates as a result.
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Moose River Acquires DMer American Nurseryman
Moose River Media, an agricultural and horticultural business information company has acquired American Nurseryman Publishing Co. a related direct marketer and publisher.
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Online Users Skip Bank Web Sites to Pay Bills: Survey
A full 45% of adults with access to the Internet have bypassed their banks
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Tribune Interactive Names Kapungi COO
Tribune Interactive has named Jeff Kapungi chief operating officer. He will be responsible for all aspects of the operations of the company
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Email
The Zeigarnik Effect, and Why You Need to …
The Zeigarnik effect is what made you read past the headline of this article and past the subject lines of most e-mails. When you have a subject line that finishes with a period, you are basically encouraging the recipient’s mind to think of the message as a completed task.
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Email
You Need to Give a Damn About Your Bad E-mail Reputation
Nearly 20% of the e-mails that marketers send today are blocked by mail providers due to issues with the sender
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Building an Online Community
Communispace, a firm that develops dedicated online communities recently developed an online forum where Chase and the InterContinental Hotels Group had direct and ongoing conversations