Chief Marketer Staff
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Case History: Red Lobster Reels Them In Without A Hook
Red Lobster offers an e-mail newsletter to Overboard Club members
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Case History: The Bombay Company Builds an E-zine Program
How The Bombay Company built its e-mail newsletter program
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Designing and Formatting E-mail Newsletters
Everything you need to consider, from subject lines to footers
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The Pros and Cons of HTML
Tips on designing HTML and text e-mail newsletters
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Editor’s Choice: True Lifetime Value
Why I like Lifetime Television’s e-mail newsletters
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Heineken Restructures; CEO to Depart in October
Heineken NV has restructured its top ranks including the departure of its CEO Tony Ruys. Ruys retires effective Oct. 1 and will be replaced by Jean Francois van Boxmeer, a board member, according to news reports. An analyst, Paul Hofman, quoted by Dow …
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Agencies
Scion Brings Cars to Target Audience’s Hangouts
Toyota Motors USA subsidiary Scion is running a ride-and-drive event for the third straight year. But this year’s events are taking place in smaller cities and at places its Generation Y target are more likely to hang out. Just three weeks into …
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Agencies
Thrifty Honors Travel Agents, Consumers With Storytelling Contest
When it comes to planning a vacation, some consumers may forget to thank the middleman responsible for tying it all together—the travel agent. So, Thrifty Car Rental is helping consumers pay homage to their travel agents via a story contest, which …
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Agencies
Dairy Marketers Piggyback Bake-Off
The American Dairy Association/National Dairy Council this week breaks its second 3-A-Day of Dairy campaign with tie-ins to the Pillsbury Bake-Off Contest and People Magazine. The spring 2004 effort, ADA’s first promo positioning dairy as a weight-loss …
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Listline e-Newsletter 04/12/05
Carroll Publishing has appointed Chessie Lists Inc. as manager of the
Federal Government Executives list, derived from its compiled directory
database. More than 44,000 postal records are offered.