Chief Marketer Staff
-
New Privacy and Data Security Issues You Must Consider
Effective cross-channel marketing requires data. You need data to respond more quickly to changes in demand patterns, to reduce out-of-stocks, to match product offerings to the right customer, and to improve customer service. Aggregating and integrating all this information, however, is complex and even risky.
-
Agencies
Inbound Leads Need Fast Action
A 2007 study on the value of lead response time from the Massachusetts Institute of Technology has proven a godsend for lead technology firms. According to the MIT study, the odds of contacting a lead captured by an inbound contact center drop by 80% after a five-minute threshold. After half an hour, the odds fall by 99%, the study found.
-
Agencies
IHG Guests Earn Points for Location-based Check-ins with Topguest
Platform lets visitors earn points by checking in over a menu of the most popular location apps
-
Agencies
Top Brands, Stores, Categories, Searched in Online Coupons: Report
RetailMeNot.com has released its June Consumer Coupon Report, which includes the Top 10 most searched online stores, brand and categories in printable coupons
-
Agencies
ShopRite Online Gallery Lets Customers Save Coupons to Loyalty Cards
ShopRite has opened an online gallery where shoppers can save coupons directly to their loyalty cards
-
P&I Postscripts: Discover rewards program
Discover has added hundreds of new brand-name merchandise to its rewards redemption program
-
Agencies
Mail Alliance Seeks Dismissal of USPS Hike Request
The Affordable Mail Alliance (AMA), a coalition of large and small mailers, Monday called on the Postal Regulatory Commission to dismiss the U.S. Postal Service’s
-
DMA Taps Lawrence Kimmel For CEO Position
Lawrence M. Kimmel has been selected as the new CEO of the Direct Marketing Association. Kimmel, who had most recently served as chairman and CEO of direct and digital agency Grey Direct Global Network, will officially start on Aug. 2 and will be based out of the organization’s New York City headquarters.
-
Mobile
Brooks Takes Running Shoe Launch Mobile with 2-D Contest
Sports gear maker Brooks is introducing the latest in its line of running shoes with a 2-D barcode campaign that can enter customers to win a mobile sweepstakes