Chief Marketer Staff

• Hang-Up for Mississippi’s Do-Not-Call Law

  Mississippi lawmakers are in an uproar over the apparent lapsing of the state

• Short Cuts

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• Correction

  The contact information for the DealerEdition.com Magazine list (Direct Newsline April 14) should have read: Names and Addresses Inc., 847-465-1500.

• First American Corp. Acquires Experian Real Estate Services

  The First American Corp. has acquired Experian Real Estate Services, Experian North America

• Nordstrom Easing Out of Catalogs

  Retailer Nordstrom is all but exiting the catalog business

• List and Database News

  Mailing list availabilities

• Listline e-Newsletter 04/14/05

  The international association of Hewlett-Packard computing
  professionals, Interex has appointed Worldata to manage the HP World
  Publications Database. More than 80,000 records are available.

• Kellogg Buys Kraft’s Fruit Snacks for $30 Million

  Kellogg Co. will buy Kraft Foods’ $80 million fruit snacks business for $30 million. The deal helps Kellogg expand its fruit snacks business as the company continues to diversify beyond cereal with its growing snacks business. Kellogg takes over Kraft’s …

• Agencies

  Reebok Launches First VOD Ad Campaign

  Reebok had its first foray into video-on-demand interactive advertising this week, offering TV viewers in Philadelphia bonus footage from interviews with basketball legend Allen Iverson and hip-hop stars Jay-Z and 50 Cent, who appear in its new …

• Weather Channel Celebrates Storm Heroes Via Campaign

  The Weather Channel is paying homage to everyday heroes who it showcased helping people caught in extraordinary weather experiences and invites viewers to choose their favorite story online. The Web site, Weather.com, contains a synopsis of each …