Chief Marketer Staff
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Agencies
Power of Incentives: How Marketers Are Building Loyalty and their Bottom Line
Whether you’re a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can
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Agencies
Electric Vehicle Mailing Gets 1% Response
In September, a small manufacturer and marketer of specialized electric vehicles, is planning to re-send a mailing to college campus security officials after getting a 1% response rate to a mailing last spring.
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Silver Lake Acquires Chinese Digital Firm Allyes
ilver Lake, a private investment company, will acquire Allyes Online Media Holding Ltd. a Chinese digital marketing services firm.
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Men’s Wearhouse Names Neal Senior VP
Men’s Wearhouse has named Susan G. Neal senior vice president, e-business and digital strategies.
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Give a Day, Get a Disney Day
2010 Pro Awards Finalist, Best Multidiscipline Campaign & Best Cause-Based Promotion
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News Brief: SpaFinder Deal Days
SpaFinder is running “SpaFinder Deal Days” Sept. 20-26 and has attracted a host of sponsors
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Agencies
CPG Marketers Drop 18 billion More Coupons in 2010 First Half
Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace
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Three Tips, Three Tools for Twitter
Interview with Twitter business expert Laura Fitton: Three tips for would-be brand tweeters and three basic tools marketers should have when getting started in Twitter
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Former Anheuser-Busch Exec Bob Lachky Joins Revolution
Revolution, the Chicago-based integrated sports marketing and media services agency, has hired Bob Lachky, a former top level executive with Anheuser-Busch