Chief Marketer Staff

• Mobile

  What’s Next for Text?

  Nielsen predicts that by the end of next year, the number of smartphones and plain old feature phones in the U.S will be equal. Does that spell the eventual demise of text messaging, or even its gradual dropoff

• Agencies

  T-Shirts to Talk About

  Causes that fire up emotions in people can bring out the best in what promotional products can do. In October, about 4,000 people will walk in the Hartford

• Agencies

  Get Social With Incentives

  Know Your audience: Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors? What motivates

• Agencies

  Editor’s Note: Hey, Direct Marketers…Listen to Your Customers!

  DIRECT MARKETING STOLE MY DINING ROOM TABLE. Or about half of it. For the past few months since May I’ve had the lazy habit of sorting my mail into magazines,

• Agencies

  Papa Gino’s Sweeps Boosts Data Collection

  A quick way to add quality names to your loyalty program database is to run a sweeps with a rock-solid match between the prize and the appropriate demographic.

• Agencies

  4 Oft-Overlooked E-mail Metrics to Track

  Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally

• Agencies

  Lunchbox Wars: Hillshire Farms Throws Down the Tasting Gauntlet to Moms

  Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing

• Agencies

  Be Honest in DRTV and Embrace the Web

  Remember the scream and sell infomercials of yesteryear, with over-the-top claims that exaggerated a product’s benefits? For smart marketers, those are

• Agencies

  Fixing Loyalty: How Brands Are Shaking Up Rewards Programs

  In a sense, loyalty programs have nothing to prove. Since the first S&H Green Stamp was handed out in 1896, customers have been drawn to the notion of

• Agencies

  Events: Dirty Streets Make Great Canvases

  City streets have a well deserved reputation for being filthy. And whether that’s a good or bad thing depends on your perspective. GreenGraffiti, a company