Chief Marketer Staff
-
Sprite Step Off: Multicultural Campaign
2010 Pro Awards Finalist; Best Multicultural Campaign
-
P&G Sponsors the 2010 Olympic Winter Games
2010 Pro Awards Finalist; Best Sponsorship or Tie-In Campaign
-
Water Pik Uses Humorous Videos to Take on String Floss
Water Pik, Inc. is picking up on that daily oral health routine by taking on dental floss with a marketing campaign called “Say No To String” to introduce consumers to its new Waterpik Water Flosser
-
2010 PRO Awards Finalists
Click on each campaign name to view their full description. BEST MULTIDISCIPLINE CAMPAIGN Give A Day, Get A Disney Day Agency: Disney Destinations, LLC Client: In-House LG US National Texting Championship Agency: Fathom Communications Client: LG …
-
2011 PRO Awards Finalists
Click on each campaign name to view their full description. BEST MULTIDISCIPLINE CAMPAIGN Arm Yourself for the Ones You LoveAgency: Arc WorldwideClient: Walgreens Game of Thrones- Maesters ChallengeAgency: HBOClient: HBO 3rd PLACE: Huddle to Fight …
-
Agencies
Chieftains: How Many Loyalty Programs Do You Actively Use?
QUESTION: HOW MANY LOYALTY PROGRAMS WOULD YOU SAY YOU BELONG TO, AND HOW MANY DO YOU ACTIVELY USE? SHAWN R. SALTA, VICE PRESIDENT, DIRECTMAIL.COM I belong
-
Agencies
CM Corner Table: The Value of Loyalty
Loyalty programs have been around for more than 70 years, and more marketers than ever are turning to rewards to retain and reactivate customers. But
-
Agencies
Vehicle Shopping Tips for Your Next Road Show
When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream
-
Email
E-mail Metrics That Matter
For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even