Chief Marketer Staff, Author at Chief Marketer

Alltel $1 Million Sweeps Features Extreme Makeover Tie-in

In its first work since signing Extreme Makeover: Home Edition designer and TV superstar Ty Pennington, Alltel wireless customers are getting the chance to win $1 million to build their own dream home. Alltel customers can enter the TXT2WIN $1 Million …

Agencies

Anheuser-Busch Tour Salutes American Troops

There’s no doubt that the Anheuser-Busch Clydesdales are an eye-catcher and the beer maker plans to showcase the horses during its mobile tour to salute the nation’s troops. The Here’s to the Heroes Tour 2005 includes 16 Clydesdales, a variety of exotic …

Agencies

Degree Taps Suck-Up for Sampling

Unilever brings Degree for Men’s Suck-Up to the streets for a 10-city sampling blitz that begins this week. The Suck-Up is one of three “In-Action Heroes” featured in Degree’s tongue-in-cheek TV spots that purport to sell “action figures” that don’t …

Cadbury in Major Alliance with American Diabetes Association

Cadbury Schweppes Americas Beverages has launched a three-year, multi-million alliance to support The American Diabetes Association in its efforts to fight obesity and diabetes. CSAB will support such ADA programs as Weight Loss Matters and America’s …

Agencies

MilkPEP Adds Curves to Weight-Loss Campaign

MilkPEP has partnered with Curves International for a spring promotion that extends its year-old “24/24 Milk your diet. Lose weight!” campaign. MilkPEP (the Milk Processor Education program) will give away 24 two-year memberships to Curves fitness …

Jack in the Box CEO To Retire

Jack in the Box CEO and chairman of the board Robert J. Nugent will retire after 26 years with the company in October. Linda A. Lang, the company’s president and chief operating officer will replace Nugent in both positions. Nugent, 63, has served as …

TBS Enters Videogame Space

Turner Broadcasting System, Inc. is forging its way into the videogame industry with plans to offer a new broadband network this fall via personal computers. The service, called GameTap, marks the first of its kind games-on-demand services offered by a …

Digitas Revenue Up in First Quarter

Digitas, Inc. has reported fee revenue for the first quarter of $80.3 million, compared to $60.1 million one year ago. Total revenue was $137.8 million versus $89.8 million. Income was $10.4 million compared to $7.4 million. “Marketing spend continues …

News Briefs

ALLSTATE: signed a multi-year deal to be the official insurance sponsor of NASCAR, and will become the first title sponsor of the Aug. 7 Brickyard 400, held annually at Indianapolis Motor Speedway. The sponsorship includes the auto, home and life …

Subway Hires Alloy For Teen Campaign

Subway Restaurants has hired Alloy Marketing and Promotions (AMP) to develop a new promotional campaign to boost sales and brand affinity among the teen population. Subway Restaurants generally targets marketing initiatives to consumers 18 to 40. The …