Chief Marketer Staff

• Fingerhut Direct Marketing Picks Offermatica for On-Site Optimization

  Fingerhut, a general merchandise marketer, has chosen Offermatica to provide live testing capabilities of its online campaigns

• Letters to the Editor

  Letters in response to “Loose Cannon: An Column, Direct Newsline, June 6, 2005”

• List and Database News

  Prospecting lists for the direct response marketing industry.

• Live from Chicago: Catalogers’ Place in Web Retail

  Attendees at the Internet Retailer 2005 show in Chicago heard yesterday that direct marketers had all the tools they needed to forge the big names in Web merchandising

• New Jersey Bans Sale of Soda and “Junk Food” in Schools

  New Jersey yesterday became the latest state to move forward on addressing the epidemic of childhood obesity by banning the sale of soda and “junk foods” in its schools as of the start of the 2007 school year. Active Governor Richard J. Codey said that …

• GM Outlines New Sales and Marketing Strategies

  General Motors said yesterday that the struggling automaker would re-tool its sales and marketing strategies as part of a plan to make up for a $1.3 billion first quarter loss by its North America business unit. Rick Wagoner To save costs, CEO Rick …

• Diageo to Buy Bushmills, Sticks to Sidelines in Allied Domecq Bidding

  Diageo, the world’s largest liquor company, has agreed to buy the Bushmills brand from Pernod Ricard S.A. along with the option to acquire a wine business for $362 million. Diageo also agreed to not enter into discussions with any third party in …

• Wild Oats Opens in Stop & Shop

  Natural foods retailer Wild Oats Markets has opened its first store-within-a-store, a holistic health center in a Stop & Shop supermarket in Plymouth, MA. Wild Oats plans to add four more test boutiques in Stop & Shop stores in Massachusetts and …

• Agencies

  KB Toys Plays at Kennedy Space Center

  Retailer KB Toys will give one kid a taste of space through a June sweepstakes with the Kennedy Space Center Visitor Complex. The Astronaut Training Experience Sweepstakes will award a grand-prize trip to the space center to meet a NASA astronaut and go …

• AFC Enterprises Names New CEO

  AFC Enterprises, Inc. has appointed Kenneth Keymer, the president Popeyes Chicken & Biscuits, as CEO effective Sept. 1. Ken Keymer Keymer, 57, a 25-year restaurant industry veteran will succeed Frank Belatti, AFC founder, who will continue as the …