Chief Marketer Staff, Author at Chief Marketer

Mail Stream: A Report on Incoming Direct Mail

Lands

Listline e-Newsletter 06/13/05

Atlantic List Co. has been appointed list manager by St. Vincent’s
Services, a social services agency that helps poor families in New York
City, Long Island suburbs and nearby Upstate New York. This organization
has 4,223 donors who contributed an average of $20 in response to direct
mail. Direct Communications Corp. was the prior list manager.

Gift Card Crowth Could Mean Christmas in July

Marketers who have traditionally relied on fourth-quarter sales to make or break their fiscal year may want to consider shifting some of their ad dollars to January and February. The reason: new distribution outlets for gift cards

From DIY to DIFM

It seems like only yesterday that, led by magazines such as “Martha Stewart Living” and TV shows such as “Trading Spaces,” DIY was all the rage. But according to a new study by market research firm Retail Forward, the do-it-yourself buyer is evolving into the do-it-for-me (DIFM) consumer.

Anxieties Wax as Upfront Wanes

As cable television’s upfront buying season draws to a close, all eyes are on Turner Broadcasting and MTV Networks, the two largest programmers in the business. Turner, especially, has been holding out for higher rates from advertisers in what has proven to be an unexpectedly slow market for the cable networks.

For Hallmark, Father’s Day Means More than Cards

Father’s Day at Hallmark Cards is generally a solid revenue-generating occasion, but the company has an unusual promotional partner helping goose sales even more: its own cable television network, the Hallmark Channel.

Blogging for Dollars

Despite all the hubbub about blogging, retailers and other merchants are notably absent from the blogosphere. By lagging behind on this new trend, they’re missing a key opportunity to actively participate in the global online conversation that’s now happening without them.