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Chief Marketer Staff

  • How Moms Respond to E-Mail: Survey

    Most moms check their e-mail at least twice a day, and working moms shop more online than stay-at-home moms. A survey by EmailLabs and Lucid Marketing found that 57% of moms check their e-mail two or more times a day. Only 20% check it once a day, and …

  • IRI Taps Garga as Group President

    Research firm Information Resources, Inc. named Sunil “Sunny” Garga president of its Analytic Insights Group. Garga had been president-COO of Marketing Management Analytics, Wilton, CT, and earlier was director of client services at SAMI and Burke’s …

  • News Briefs

    CHIPS AHOY: has launched new resealable packaging for Chewy Chips Ahoy to keep cookies fresh. A flap opens across the top of the package, then reseals without losing its stick. P-O-P, including shelf danglers, support the new Snack ‘n Seal packs. Kraft …

  • Regal Entertainment Offering Branded Concession Carry Trays

    Regal Entertainment and Theater Advertising Solutions LLC have inked a multi-year deal to distribute branded concession carry trays. The MovieTray will roll out this summer in all U.S. theaters in the Regal circuit, including Regal Cinemas, United …

  • Aprimo Acquires DoubleClick Unit

    Aprimo Inc. has acquired the enterprise marketing solutions (EMS) business unit of DoubleClick Inc.

  • Intermix to Pay $7.5 Million to NY State

    Intermix Media Inc. said Tuesday it has reached an agreement in principle with the New York State Attorney General to pay $7.5 million over three years, and permanently discontinue distribution of its adware, redirect and toolbar programs.

  • Walgreens Hopes to Expand MO Pharmacy Unit

    Walgreens hopes to quadruple employees and revenue over the next five years in its Walgreen Health Services division, which operates a mail order pharmacy.

  • Everett Resigns as West Marine President

    Richard Everett has resigned as president/COO at West Marine Inc. to “pursue other interests.”

  • ValueClick Names Three Executives

    ValueClick Inc. has named Jeff Pullen COO, U.S.; Carl White, COO, ValueClick Europe and Tom Vadnais, senior vice president.

  • Short Cuts

    CDW Corp., the computer direct marketer, has launched Biz Tech, a quarterly magazine focused on information technology strategy of small businesses with 20 to 99 employees.