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Chief Marketer Staff

  • Live From MMR: Most Cell Gamers Are 35 to 54 Females

    While teenage TXTers may be the hot target of the majority of mobile marketing campaigns, moms may not be far behind. Not only do females dominate when it comes to downloading games to their mobile devices, but women aged 35-54 do it at a much higher …

  • Hanover to Miss Filing Deadlines

    Hanover Direct Inc. said it won’t be able to file its annual report (form 10-K) on or its quarterly reports (forms 10-Q) for the quarters ended Sept.25, 2004 and March 26, 2005 because the audit of its 2004 fiscal year end financial statements hasn’t yet been completed.

  • BOG Approves Negotiated Service Agreement With HSBC

    The U.S. Postal Service Board of Governors has approved a Negotiated Service Agreement with financial direct mailer HSBC North America Holdings Inc.

  • AIDS Group Lauds Drug Firm’s DTC Ad Decision

    AIDS Healthcare Foundation, an organization that operates free AIDS treatment clinics around the world, praised drug giant Bristol-Myers Squibb’s decision to suspend direct-to-consumer advertising for any of its new drugs for at least one year.

  • Herbal Products DMer Settles With FTC

    A Florida man will pay the Federal Trade Commission $485,000 to settle charges that he used unsolicited e-mail to promote herbal supplements.

  • Office Depot Names Witten Boreal Forest Ecologist

    Office Depot has named Evie Witten to the new position of boreal ecologist.

  • SEC Investigating OfficeMax

    The scandal over accounting for vendor income that led to the ouster of OfficeMax president/CEO Christopher Milliken has now reached the Securities and Exchange Commission.

  • Terry Wins First DMA International Award

    The Direct Marketing Association’s international council has named Walt Terry, senior manager, international new business circulation, National Geographic Society, the recipient of its first annual International Direct Marketer of the Year Award.

  • IDMF, Internet World Shows to Co-Locate

    The International Direct Marketing Fair and Internet World will take place simultaneously May 9-11 at Earl’s Court in London.

  • Short Cuts

    The U.S. Postal Service is making available co-branded Priority Mail shipping boxes to buyers and sellers on EBay.