Chief Marketer Staff

• Unconventional Marketing for Chevy HHR

  Promotions for the upcoming ’06 Chevrolet HHR cross/utility vehicle will rely heavily on unconventional media outlets such as Internet advertising and viral marketing.

• Loose Cannon: Firms Wipe Out on the Title Wave

  One side effect of working within the customer relationship management industry is collecting business cards that feature cloying, cutesy titles. A quick flip through the business cards rubber-banded together in most desk drawers will reveal several from chief client advocates, chief experience officers, chief customer evangelists and the like.

• Nautilus Acquires Pearl Izumi USA for $68 Million

  Nautilus Inc. has acquired Pearl Izumi USA, a fitness apparel direct marketer, for $68 million.

• Lifetime Brands Acquires Pfaltzgraff Co.

  Lifetime Brands Inc. is acquiring the Pfaltzgraff Co., a cataloger of dinnerware and accessories.

• MeritDirect Adds Experian Data to MeritBase

  MeritDirect has added Experian’s National Business Database to its proprietary cooperative prospecting database MeritBase.

• Digitalrepublic Changes Name to Boxtonic

  Digitalrepublic, a British online agency, is changing its name to Boxtonic

• Cannella Response TV Opens in New York

  Cannella Response Television Inc. has opened a New York office and has named Eunjung Lee managing director.

• List and Database News

  Mailing list availabilities

• Listline e-Newsletter 06/17/05

  Avrick Direct Inc. recently named Fasano and Associates as manager of
  Alaska Today, a list of 164,276 tourists who have traveled to Alaska.

• Listline e-Newsletter 06/16/05

  Millard Group Inc. has assumed management of the Sporty’s Wright
  Brothers Collection catalog customer list. The various segments
  available include 23,463 last-12-month buyers. The catalog specializes
  in aviation-theme products and three-quarters of its customers are men.