Chief Marketer Staff

• Verizon Wireless Can Hear Its ROI

  Wireless penetration is at 63% in the U.S. and 75% in the northeast, according to Stacia Goddard, executive vice president/managing director, Hill Holliday/New York. For her client Verizon Wireless, that means that the “land grab” is over. When a wireless carrier gets a new customer now, they’re likely stealing that person from another provider.

• Paris and Carl Jr.’s: Did It Work?

  We all know that the Paris Hilton “Spice Paris” ad campaign for burger chain Carl’s Jr. garnered the company plenty of press. But did it win the company more customers?

• Unconventional Marketing for Chevy HHR

  Promotions for the upcoming ’06 Chevrolet HHR cross/utility vehicle will rely heavily on unconventional media outlets such as Internet advertising and viral marketing.

• Loose Cannon: Firms Wipe Out on the Title Wave

  One side effect of working within the customer relationship management industry is collecting business cards that feature cloying, cutesy titles. A quick flip through the business cards rubber-banded together in most desk drawers will reveal several from chief client advocates, chief experience officers, chief customer evangelists and the like.

• Nautilus Acquires Pearl Izumi USA for $68 Million

  Nautilus Inc. has acquired Pearl Izumi USA, a fitness apparel direct marketer, for $68 million.

• Lifetime Brands Acquires Pfaltzgraff Co.

  Lifetime Brands Inc. is acquiring the Pfaltzgraff Co., a cataloger of dinnerware and accessories.

• MeritDirect Adds Experian Data to MeritBase

  MeritDirect has added Experian’s National Business Database to its proprietary cooperative prospecting database MeritBase.

• Digitalrepublic Changes Name to Boxtonic

  Digitalrepublic, a British online agency, is changing its name to Boxtonic

• Cannella Response TV Opens in New York

  Cannella Response Television Inc. has opened a New York office and has named Eunjung Lee managing director.

• List and Database News

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