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Chief Marketer Staff

  • Agencies

    Bruegger’s Samples New Iced Coffee Offering

    Just in time for summer, Bruegger’s Enterprises, Inc. is giving consumers a cool treat offering samples of its new iced coffee line. Consumer can sample Bruegger’s new line of iced coffee To celebrate the launch of its new iced coffee flavors, …

  • News Briefs

    MARKETING WERKS: Chicago, last month hired Chris Hartweg as senior account manager, a new post at the mobile-marketing shop. Hartweg had been director of sponsorships for Clear Channel Entertainment’s music division in Chicago, handling work in Illinois …

  • Millward Brown Acquires Dynamic Logic

    Millward Brown Group, a market research agency that focuses on online and offline brand marketing, has acquired for undisclosed terms Dynamic Logic Inc., an online advertising measurement and market research firm.

  • Simmons to Study Gays and Lesbians

    Simmons Market Research Bureau plans to release on Sept. 30 the results of its first syndicated market research report on gay and lesbian consumers, which will also include data on bisexual and transgender consumers.

  • U.K.’s First Resources Buys Cucina Direct

    The United Kingdom-based direct marketing group First Resources Ltd. has acquired for undisclosed terms Cucina Direct Ltd., a kitchen and tableware catalog and Internet marketer.

  • Four Execs Get Promotions at AccuData

    Four executives at the list firm AccuData America have received promotions. Mike Peterman and Blair Staas have been named senior vice president of sales. Bree Verrengia has become vice president of sales operations. John Campbell was named director of product management.

  • Gerilyn Born to Head IT at E-mail Agency

    Gerilyn Born has been named vice president of information technology of the e-mail marketing agency Quris Inc., based in Denver.

  • Letters to the Editor

    : I really enjoyed your Loose Cannon article about the “customer-cuddling” position. I definitely agree that anyone who carries that title not only is ridiculed by his own co-workers but he probably doesn’t take his job too seriously himself.

  • Short Cuts

    Slack Barshinger of Chicago has been appointed as the agency of record for Hoffman, a diversified manufacturer and business-to-business direct marketer of electrical and electronic controls and components.

  • List and Database News

    Direct Media Inc. was appointed list manager by Memorial Sloan-Kettering Cancer Center. The hospital has a list of more than 1 million donors, including 347,284 from the last 12 months. A separate file with 187,355 Jewish donors is also available. The average contribution was $20.