Chief Marketer Staff

• Letters to the Editor

  Letters in response to “Loose Cannon: Firms Wipe Out on the Title Wave,” Direct Newsline, June 20, 2005

• List and Database News

  Prospect lists for the direct response marketing industry.

• Listline e-Newsletter 06/21/05

  Randall Publishing Co. has chosen MeritDirect to manage its Equipment
  Data Associates database. A master file that names 1.1 million equipment
  buyers is available, plus seven other lists that specify types of
  equipment buyers.

• Pizza Hut Puts Name on Soccer Complex in $30 Million Deal

  Pizza Hut has signed a 20-year agreement to put its name on the new home of the Major League Soccer team based in Dallas. Pizza Hut Park will open in August The new home of FC Dallas (formerly the Dallas Burn), scheduled to open in August in Frisco, …

• Heinz Buys Groupe Danone Sauces for $855 Million

  H.J. Heinz Co. will buy three top sauce brands from Groupe Danone for $855 million. Heinz’s purchase strengthens its lead in the U.K. The purchase includes Lea & Perrins Worcestershire sauce and HP savory sauce, and a perpetual license to market Amoy …

• Savvis Terminates $62.1 Million Arena Naming Rights Deal

  Citing a change in its overall business strategy, global IT utility company Savvis Inc. will terminate the naming rights deal it signed in 2000 with the Kiel Center, a sports and entertainment arena in St. Louis. When the St. Louis-based company signed …

• SEC Investigates OfficeMax Trade Promotions

  The Securities and Exchange Commission has begun a formal investigation into employee misuse of trade promotions at OfficeMax, for as much as $4.3 million. OfficeMax began an internal investigation in December 2004 when a vendor complained that specific …

• NAAG Bans Tobacco Ads in Library Magazines

  The National Association of Attorneys General (NAAG) has reached an agreement with Time, Inc. and Newsweek, Inc. to eliminate tobacco advertising from school library editions of Time, People, Sports Illustrated and Newsweek. “This is a major success in …

• Andy Roddick Signs Sponsorship Deal with Lexus

  Professional tennis player Andy Roddick has signed a deal to represent Lexus, the luxury car division of Toyota. Financial terms were not disclosed., The deal was scheduled to begin yesterday, the opening day of Wimbledon. Roddick will wear a Lexus logo …

• Employee Enthusiasm Helps Cause Marketing Initiatives

  Ben & Jerry’s, Nike and Things Remembered are three distinctly different companies, but share a common thread when it comes to cause marketing: They get their employees on board.