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Chief Marketer Staff

  • Jacobs, Coe Keynote Chinese DM Forum

    Ron Jacobs and John M. Coe were highlighted speakers at two

  • New Products and Services

    Repositionable Notes: These yellow, white or blue sticky notes can be attached to the outside of any direct mail letter or postcard, and then be transferred to refrigerators, day planners, filing cabinets, computers or telephones. Using them incurs only …

  • Letters to the Editor

    Letters in response to “Loose Cannon: Firms Wipe Out on the Title Wave,” Direct Newsline, June 20, 2005

  • List and Database News

    Prospect lists for the direct response marketing industry.

  • Listline e-Newsletter 06/21/05

    Randall Publishing Co. has chosen MeritDirect to manage its Equipment
    Data Associates database. A master file that names 1.1 million equipment
    buyers is available, plus seven other lists that specify types of
    equipment buyers.

  • Pizza Hut Puts Name on Soccer Complex in $30 Million Deal

    Pizza Hut has signed a 20-year agreement to put its name on the new home of the Major League Soccer team based in Dallas. Pizza Hut Park will open in August The new home of FC Dallas (formerly the Dallas Burn), scheduled to open in August in Frisco, …

  • Heinz Buys Groupe Danone Sauces for $855 Million

    H.J. Heinz Co. will buy three top sauce brands from Groupe Danone for $855 million. Heinz’s purchase strengthens its lead in the U.K. The purchase includes Lea & Perrins Worcestershire sauce and HP savory sauce, and a perpetual license to market Amoy …

  • Savvis Terminates $62.1 Million Arena Naming Rights Deal

    Citing a change in its overall business strategy, global IT utility company Savvis Inc. will terminate the naming rights deal it signed in 2000 with the Kiel Center, a sports and entertainment arena in St. Louis. When the St. Louis-based company signed …

  • SEC Investigates OfficeMax Trade Promotions

    The Securities and Exchange Commission has begun a formal investigation into employee misuse of trade promotions at OfficeMax, for as much as $4.3 million. OfficeMax began an internal investigation in December 2004 when a vendor complained that specific …

  • NAAG Bans Tobacco Ads in Library Magazines

    The National Association of Attorneys General (NAAG) has reached an agreement with Time, Inc. and Newsweek, Inc. to eliminate tobacco advertising from school library editions of Time, People, Sports Illustrated and Newsweek. “This is a major success in …