Chief Marketer Staff, Author at Chief Marketer

PPAI Restructures Membership Categories

The Promotional Products Association International has changed its membership categories to no longer permit international suppliers to exhibit at its trade shows unless they have a physical presence in the U.S., Canada or Mexico, among other changes …

Live From the Licensing Show: Strawberry Shortcake Debuts Baby Brand

There’s soon to be a new arrival in the Strawberry Shortcake brand Shortcake Baby. Strawberry Shortcake Baby DIC Entertainment introduced the new infant line yesterday at the Licensing Show at the Javits Center in New York City. It will target mothers …

Live From the Licensing Show: Trollz Makes a Comeback With a Twist

Big hair will soon make a comeback. DIC Entertainment unveiled its new Trollz line yesterday at the Licensing Show at the Javits Center in New York City. The spiky-haired Troll characters, popular in the 1960s as the original Trolls brand, are back with …

Agencies

Jameson Inns Offers Stock Option Loyalty Program

Forget airline miles and free hotel stays. Jameson Inns, Inc. is taking on a whole, new approach to customer loyalty programs. Starting July 1, the Atlanta-based hotel chain will offer loyal customers a share of company stock, as part of Jameson Stock …

Agencies

Incentive Boosts GM Market Share

General Motors’ retail share is up almost eight points since May, just 12 days after it extended its employee discount to the general public. The incentive is helping the struggling automaker regain retail share of the new vehicle industry, according to …

5 A Day, Wal-Mart Summon Fantastic Four

The 5 A Day folks are bringing superheroes Fantastic Four to Wal-Mart stores for a one-day blitz pitching fruits and veggies. Fantastic Four is 5 A Day’s fifth promo with Wal-Mart The Produce for Better Health Foundation and 16 marketers will run …

Agencies

Blockbuster Incentive Beats Forecast by 10%-40%

Blockbuster has begun take two of a successful incentive that pairs avid gamers with the games they love and relevant prizes. The Play 2 Win Sweepstakes! offers gamers the chance to win trips, collectibles, home electronics and other prizes by renting …

Clifford Licensed ‘Spokes-Dog’ for Pet Treats

He’s big, he’s red, and Bil-Jac Foods would have us believe he loves peanut butter and jelly. Under a new licensing deal with Scholastic Entertainment, Clifford the Big Red Dog will be featured this summer on packaging and in promotions for Bil-Jac’s …

WWE Sweeps Will Support U.S. Troops

World Wrestling Entertainment will tie a sweepstakes into a letter-writing campaign to thank the men and women of the Armed Forces; the winner gets a trip to Buffalo, NY, to the annual WWE Great American Bash, staged live on July 24. Fans writing the …

Agencies

Next-Generation Incentives

Research has shown that there is a direct link between employee satisfaction and customer satisfaction and improved financial performance. In fact, organizations with engaged employees have customers who use their products more and increased customer …