Chief Marketer Staff

• Live From the Licensing Show: By Kids For Kids Awards Four Children for Innovation

  Four enterprising young children were honored with the Chester Award yesterday for their unique inventions of toys and games. The awards were given for their participation in the By Kids For Kids Xerox National Invention Competition, which included …

• Live From the Licensing Show: Kellogg’s Draws on Archives for Vintage Program

  To celebrate its upcoming centennial birthday, Kellogg Co. has launched a licensing program that digs deep into the packaged goods maker’s creative archives to unearth some of its favorite old images. The Vintage Kellogg’s program draws on a century of …

• Agencies

  PPAI Restructures Membership Categories

  The Promotional Products Association International has changed its membership categories to no longer permit international suppliers to exhibit at its trade shows unless they have a physical presence in the U.S., Canada or Mexico, among other changes …

• Live From the Licensing Show: Strawberry Shortcake Debuts Baby Brand

  There’s soon to be a new arrival in the Strawberry Shortcake brand Shortcake Baby. Strawberry Shortcake Baby DIC Entertainment introduced the new infant line yesterday at the Licensing Show at the Javits Center in New York City. It will target mothers …

• Agencies

  Jameson Inns Offers Stock Option Loyalty Program

  Forget airline miles and free hotel stays. Jameson Inns, Inc. is taking on a whole, new approach to customer loyalty programs. Starting July 1, the Atlanta-based hotel chain will offer loyal customers a share of company stock, as part of Jameson Stock …

• Live From the Licensing Show: Trollz Makes a Comeback With a Twist

  Big hair will soon make a comeback. DIC Entertainment unveiled its new Trollz line yesterday at the Licensing Show at the Javits Center in New York City. The spiky-haired Troll characters, popular in the 1960s as the original Trolls brand, are back with …

• 5 A Day, Wal-Mart Summon Fantastic Four

  The 5 A Day folks are bringing superheroes Fantastic Four to Wal-Mart stores for a one-day blitz pitching fruits and veggies. Fantastic Four is 5 A Day’s fifth promo with Wal-Mart The Produce for Better Health Foundation and 16 marketers will run …

• Agencies

  Incentive Boosts GM Market Share

  General Motors’ retail share is up almost eight points since May, just 12 days after it extended its employee discount to the general public. The incentive is helping the struggling automaker regain retail share of the new vehicle industry, according to …

• Clifford Licensed ‘Spokes-Dog’ for Pet Treats

  He’s big, he’s red, and Bil-Jac Foods would have us believe he loves peanut butter and jelly. Under a new licensing deal with Scholastic Entertainment, Clifford the Big Red Dog will be featured this summer on packaging and in promotions for Bil-Jac’s …

• Agencies

  Blockbuster Incentive Beats Forecast by 10%-40%

  Blockbuster has begun take two of a successful incentive that pairs avid gamers with the games they love and relevant prizes. The Play 2 Win Sweepstakes! offers gamers the chance to win trips, collectibles, home electronics and other prizes by renting …