Chief Marketer Staff, Author at Chief Marketer

Welcome to The CRM Loop

Many pundits discuss closing the CRM loop or keeping employees in the loop. Others talk about the information loop, or closing the analytics loop. So guess what we decided to call our new e-mail newsletter on CRM?

Listline e-Newsletter 06/29/05

Statlistics has been tapped by GIE Media Inc. to manage six magazine
subscriber files. Counts range from 3,934 for Interior Landscape
Business to 74,028 for Lawn and Landscape.

Agencies

Database Investment Flattens Out

Don’t expect a big jump in database investment this year. That’s one of the main findings of Direct magazine’s 2005 database marketing survey.

Listline e-Newsletter 06/28/05

The names of 328,724 Spanish-speaking donors to direct mail mission
appeals are available on the Priests of the Sacred Heart list. The
average contribution was $10.

Agencies

In the Loop: An Interview with Scotiabank’s Steve Mackey

You think you have a lot of variables in your database? Try trading places with Steve Mackey, director of database marketing, international banking, for Canada’s Scotiabank.

Agencies

Case History: Jaguar Pursues Car Buyers

The Jaguar gets its name from yaguara, a South American word meaning “the animal that kills in a single bound.”
Jaguar the vehicle manufacturer is more patient. Its next-sale efforts start up to a year ahead of purchase or leasing.

Agencies

Are Indian Telereps the Victims of Racism?

Indian call center reps can’t take it any more. They are quitting over the abuse they get from British and American customers.

Agencies

Asking Why: How to Do Online Surveys

Although CRM solutions help shed light on questions such as who, what, when, where and how much, they’re can’t offer insight into the “why” of the relationship. Online surveys can help answer that question.

Agencies

Data Debris

Phishing attacks, which grew at a rate of 28% last year, are eroding consumer confidence in e-mail. A new Gartner survey found that more than 80% of online consumers distrust e-mail from companies they don’t know.

Agencies

The CRM Cynic: Anarchy in the Air

Airlines don’t put straw on the floor like streetcar owners once did, but they are just as bad. Flying is a hellish experience.