Chief Marketer Staff

• Listline e-Newsletter 06/30/05

  Bookspan NY now offers a list of its Zooba Book Club members. These
  33,780 buyers each paid $10 for hardcover books shipped to them. Roughly
  80% of these buyers are women.

• TracyLocke Taps Coors Veteran Askew

  Coors Brewing Co. veteran Ron Askew is joining TracyLocke as CEO in a return to the agency side. He succeeds Ed Winter, who becomes chairman of Dallas-based TracyLocke. Askew had been CMO at Coors since 2001; he moved there from The Integer Group, the …

• MasterCard VP-Sponsorships Cramer Named President at Genesco

  MasterCard International’s VP-global sponsorships Bob Cramer has joined Genesco Sports Enterprises, and will serve as president of the sports marketing consultancy, a newly formed position. Cramer will work out of Genesco’s New York office and will …

• Rolling Rock Hits the Air Waves to Find a Guest DJ

  Rolling Rock is out with a summer radio promotion that gives one lucky winner a chance at being a guest DJ on XM Satellite Radio. Participants have to submit their own “play lists” by visiting rollingrock.com. The Win the Airwaves program will be …

• Street Teams Hit Beach to Promote Laguna Beach Release

  Paramount Home Entertainment is targeting the beach this weekend under a new guerrilla marketing promotion to build buzz around the upcoming DVD release of the first season of MTV’s hit reality show Laguna Beach, as well as its new second season. Beach …

• Dollar Rent A Car Launches ‘Free Vacation’ Sweeps

  To better inform consumers about its Web site offerings, Dollar Rent A Car is giving away vacation vouchers worth $2,000 to consumers who enter its I Love Free Vacation sweepstakes. To enter, consumers log on to Dollar.com and complete an online entry …

• Lifetime Hits The Sand For Beach Girls Promo

  Lifetime Television will strike the beaches next week to promote a five-week television event, Beach Girls, which celebrates the theme of summer friendships and special times at the beach. Ambassadors will hit eight beaches in four markets— York, New …

• Candie’s Taps Hilary Duff In New Campaign

  Hilary Duff adds star power to new Candies’ apparel line Candie’s will soon boost its brand with a little star power from Hilary Duff. The company’s fall TV and print campaign will feature the teen actress to help support the launch the junior brand …

• That’s So Raven Star Gets Her Own Fragrance

  Raven-Symone, the star of Disney Channel’s hit series, That’s So Raven, is set to launch her own fragrance. Raven-Symone The deal, with Disney Consumer Products and design and distribution company boom! LLC, calls for a fragrance that targets the …

• Thrifty Sweeps Offers Free Gas for a Year

  To take the heat off travelers’ summer gas woes, Thrifty Car Rental recently launched a sweepstakes awarding a daily prize of a pre-paid gas card worth $1,800. Consumers go to the Web site, Thrifty.com, click on the contest logo, and give the Tulsa, …