Chief Marketer Staff
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DMA Names Catalog and Multichannel Marketing Council
The Direct Marketing Association’s Catalog Council has been renamed as the DMA Catalog and Multichannel Marketing Council.
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Nutraceutical Firm Starts DM Campaign
HEE Corp. a nutraceutical firm based in Hutchinson, KS, is preparing to roll out its first direct mail, e-mail and direct response TV campaign. The campaign is designed to promote newly launched products to reach new customers, increase customer loyalty and generate direct response sales.
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People in the News
David Fortino has been promoted to vice president of NetLine Corp., a lead generation and marketing services firm based in Los Gatos, CA. Fortino has been with the firm for three years.
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Short Cuts
Walter Karl Inc. has been named as the advertising rep for the Ashro Lifestyle Apparel Catalog targeting African American women. Only noncompetitive full-page space advertising will be accepted in monthly catalog mailings.
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List and Database News
Intermark Media Inc. has appointed Acton Direct as manager of the Debt Consolidation Applicants from Freedebtconsolidation.com file. This is a list of 587,140 credit counseling agency applicants who completed an online form.
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Mail Stream: A Report on Incoming Direct Mail
J Fisher Casts Off New York City retailer Urban Angler recently launched the fly fishing catalog and Web site J Fisher, offering a greater selection of fly tying materials, fly lines and new products and rods. The first edition, titled “Summer 2005,” …
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Listline e-Newsletter 07/25/05
Direct response TV, radio and newspaper space advertising are the
sources for the Vital Basics Dietary Supplements Buyers file. A universe
of 800,000 buyers is available. -
Strike Up the Brand
If branding were an Olympic sport, there’d be lots of Americans flying flags and chanting, “We’re number one!” Sixty of the companies on “BusinessWeek”/Interbrands’ list of the top 100 global brands are U.S. based, as are eight of the top 10.
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What Corporate Websites and Word of Mouth Have in Common
If you (or your bosses) still don’t think it’s worth investing much effort in maintaining a robust corporate Website, think again. And if you’ve discounted word of mouth as a critical marketing medium, have another think.