Chief Marketer Staff

• Celebrate Reports $69 Million in Annual Sales

  Celebrate Express Inc., a party products catalog and online marketer, yesterday reported sales increased 33% to $69.1 million for the fiscal year that ended May 31, compared to $51.9 million last year.

• Targeted Pop-up Advertising Service Started

  Premium Network Inc. has introduced an automated pop-up advertising placement service for targeting by selected keywords and Web sites entered by Internet users.

• DMA Names Catalog and Multichannel Marketing Council

  The Direct Marketing Association’s Catalog Council has been renamed as the DMA Catalog and Multichannel Marketing Council.

• Nutraceutical Firm Starts DM Campaign

  HEE Corp. a nutraceutical firm based in Hutchinson, KS, is preparing to roll out its first direct mail, e-mail and direct response TV campaign. The campaign is designed to promote newly launched products to reach new customers, increase customer loyalty and generate direct response sales.

• People in the News

  David Fortino has been promoted to vice president of NetLine Corp., a lead generation and marketing services firm based in Los Gatos, CA. Fortino has been with the firm for three years.

• Short Cuts

  Walter Karl Inc. has been named as the advertising rep for the Ashro Lifestyle Apparel Catalog targeting African American women. Only noncompetitive full-page space advertising will be accepted in monthly catalog mailings.

• List and Database News

  Intermark Media Inc. has appointed Acton Direct as manager of the Debt Consolidation Applicants from Freedebtconsolidation.com file. This is a list of 587,140 credit counseling agency applicants who completed an online form.

• Mail Stream: A Report on Incoming Direct Mail

  J Fisher Casts Off New York City retailer Urban Angler recently launched the fly fishing catalog and Web site J Fisher, offering a greater selection of fly tying materials, fly lines and new products and rods. The first edition, titled “Summer 2005,” …

• Listline e-Newsletter 07/25/05

  Direct response TV, radio and newspaper space advertising are the
  sources for the Vital Basics Dietary Supplements Buyers file. A universe
  of 800,000 buyers is available.

• Strike Up the Brand

  If branding were an Olympic sport, there’d be lots of Americans flying flags and chanting, “We’re number one!” Sixty of the companies on “BusinessWeek”/Interbrands’ list of the top 100 global brands are U.S. based, as are eight of the top 10.