Chief Marketer Staff

• Pizza Brand Promotes Through Thick and Thin and Facebook

  In many ways Chicago is a city divided: North Side vs. South Side, White Sox vs. Cubs, thick pizza crust vs. thin. Home Run Inn, http://www.homeruninn.com/ a South Side-based purveyor of thin-crust pizza, used the competition between the various groups to raise the profile of its brand

• Direct Marketing Club Of NY Reveals Silver Apple Honorees

  The Direct Marketing Club of New York

• Out-Of-Work Direct Marketers Look Longer: Bernhart

  Out-of-work Americans in all fields can count on a 22-week job search, per the Bureau of Labor Statistics. Out-of-work direct marketers aren

• EA Sports Teams with Hot Sauce for Football and Gulf Cleanup

  “The Original” Louisiana Hot Sauce is partnering with the EA Sports division of video game maker Electronic Arts on a football-based sweepstakes promotion playing off the natural links of football, video games and spicy snacking

• ROI Concerns Downplayed As Social Media Grows

  Marketers who aren

• Use New Mover Lists to Promote Your Business

  There is no doubt the new mover list is the most frequently used list in the U.S. This is not surprising since 43 million Americans move every year.

• Email

  Myth Busters: Loren McDonald on “Free” in Subject Lines, Ideal Frequencies, and More

  Silverpop’s Loren McDonald dispels misconceptions regarding e-mail subject lines, frequency, and deliverability

• The New Profile Of A Market Influencer

  These are trying times for marketers. Diminished budgets mean they must do more with less, while at the same time facing burgeoning competition from new channels. Consumers, meantime, have become exceptionally savvy at ferreting out their own third-party information on products. Against this noisy backdrop of new technologies and competition, where does a marketer go to engage the shopper? Meet the influencer, someone who can extend the reach of your brand through the innate quality of talkability, or word of mouth.

• Email

  The Why and How of Dynamic Content Personalization in E-mail

  Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient. Senders can dynamically change images within the e-mail in real time based on explicit delivery rules.

• Email

  The Sum of the Parts, Part 8: Adding E-mail to the Multichannel Mix

  In 2010 we are living in a truly multichannel world where consumers demand the ability to surf the Web for a bargain, flick through a catalog during their coffee break, and enjoy the in-store experience of a retail outlet. E-mail has a role in communicating to participants in any and all of these media and channels.