Chief Marketer Staff

• Social Media Headlines – 3 for Disciplines page

   

• Surfaces USA Gets Chatty on Its Revamped Website

  Surfaces USA, which sells countertops, flooring, and other surfacing products, implemented live chat on its Website in May.

• August’s Top Five Articles

  And the five most-read articles on Directmag.com in August were:

• Infogroup’s Gupta To Launch New Data Firm

  Vinod Gupta, the founder and former CEO and chairman of information firm Infogroup, is getting back into the data game. His newest endeavor, Database101.com, will officially debut within 45 to 60 days, Gupta told Direct Newsline.

• Agencies

  Second Chances: A Guide to Retesting Files

  Life is full of second chances. You may try a restaurant more than once to determine how good their food is. You might see a movie by an actor who was once in a movie you hated. You might even go on a second date with someone even if the chemistry wasn’t there the first time out. So why wouldn’t you retest a file and give it a second chance?

• Agencies

  USPS Reports $764 Million Loss for July

  The U.S. Postal Service reported a net loss of $764 million for July on revenue of $5.3 billion, according to preliminary reports filed with the Postal Regulatory Commission.

• Agencies

  Deutsche Post Acquires Nugg.ad

  Deutsche Post has acquired online marketing platform Nugg.ad AG for an undisclosed sum.

• Social Media Used Mostly to Build Loyalty: Survey

  U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on the medium as those who use it for brand awareness, customer acquisition and other core marketing purposes, according to Direct Marketing Association survey.

• Broker Roundtable: How much is the decline in magazine publishing affecting new list availability?

  This week

• 1-800-Flowers Woos Men with Guy’s Guide Microsite

  With its Guy