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Chief Marketer Staff

  • Agencies

    Defend Yourself or Pay the Price

    IT’S CLEAR THAT SOME MEMBERS of the media think unsolicited direct mail ranks right behind spam as one of the 21st century’s great plagues. So what’s

  • Agencies

    Questioning the HOW of ROI

    Marketing executives don’t get it and they know it. While 60% of senior-level marketers say measuring and acting on return on investment is important,

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    LISTLINE

    NEW LISTS Priests of the Sacred Heart The names of 328,724 Spanish-speaking donors to direct mail mission appeals are available on the Priests of the

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    Database Marketing Goes to War

    GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start

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    Negotiating Legal Waters

    IF YOU’RE IN A BUSINESS THAT wants to market to lawyers, keep in mind that it can be a daunting task. You can’t waste their time, because they make their

  • Agency moves

    Andy Maier promoted to VP at Grand Rapids, MI-based Felder Communications Group. Coyne Public Relations, Parsippany, NJ, promoted Lisa Farynyk to assistant

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    Beyond the Traditional

    ONE OF THE GREATEST obstacles to successful direct marketing campaigns is the difficulty of obtaining accurate mail data. Many of these challenges can

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    Tin Types

    Marketers are delighted when you buy the product or service they are promoting. The ultimate compliment, however, is when you buy something that you have

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    BlowSearch Takes Aim at Click Fraud

    BlowSearch is a metasearch engine with a mission: to reduce the amount of automated click fraud on the Web, and make itself a strong midmarket search

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    TIMELINE

    July 20, 2005 STRATEGIC MARKETING SOLUTIONS INC., a list brokerage firm specializing in conservative political and religious lists, filed for Chapter