Chief Marketer Staff
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Short Cuts
Kroll Direct Marketing Inc. has been named online advertising rep for Europe Industry Alert, an e-mail newsletter published by Thomas Industrial Media that targets European technical and industrial professionals.
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List and Database News
The Professional Education Institute has appointed Gnames Advantage L.P. to manage its Carleton Sheets and Hume Publishing lists. The Carleton Sheets Buyers master file contains more than 1.1 million buyers from the last 36 months; generated by direct response TV, radio and the Internet. These individuals paid an average of $350 on credit card for a real estate investment program. Another master file Carleton Sheets Real Profits Newsletter Subscribers identifies 670,000 individuals who paid an average $84 for a subscription.
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Agencies
Chase Sweeps Dangles $1 Million Prize
Chase is dangling a $1 million prize for new customers in the New York tri-state area who deposit at least $500 into a new checking account through Aug. 12. But there’s a catch: The consumer chosen at random must serve a tennis ball and have it hit a …
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Beyond Data Cards
ONCE UPON A TIME, LIST BROKERS MIGHT HAVE FELT their job was as simple as finding the right mix of names for their clients. And list managers may have
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Mail Stream: A Report on Incoming Direct Mail
Horchow Offers “Retreat” You may go for a few weeks in the summer or a few hours every Sunday afternoon,” reads the dreamy-eyed copy inside the new Horchow Retreat catalog, which mailed with two different covers illustrating two distinct …
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Agencies
Catalogs the Ultimate Influencers
Not too long ago I was whipping through a Maureen Dowd column in The New York Times, expecting more hilarious commentary on the current state of affairs,
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Agencies
Everything to Offer, Nothing to Say
ONE OF THE GREAT MYSTERIES OF MODERN MARKETING is that advertisers will spend how much? half a million dollars? a million? on construction of a very elaborate,
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Agencies
National List Month
Someone should declare August National Mailing List Month. Why August? Because that’s when the list business comes together for its annual tribal rites.
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Agencies
Ken Magill Joins Direct
Ken Magill, founding editor of iMarketing News, has been named editor-at-large for Direct and Multichannel Merchant effective Aug. 1. Magill will cover
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Agencies
DM Hiring on the Rise
The direct marketing job market is opening up again. Seventy percent of DM businesses plan to add staff during the third quarter compared with 66% that