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Chief Marketer Staff

  • Miller Picks Studiocom for Interactive Work

    Miller Brewing Co. has named interactive agency Studiocom for online work. The Atlanta-based agency’s work will include Web site development and digital support for guerrilla campaigns and on-premise efforts. Keary Phillips, associate relationship …

  • News Briefs

    EURO RSCG 4D: Chicago, hired Alan Steele to the new post of president of Euro RSCG Discovery North America, the agency’s research arm. Steele, who joined Euro RSCG in mid-July, will oversee information management strategies, customer analytics and …

  • Digital

    Jeeves Joins Search Ad Party

    Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do.

  • FTC Sees High Level of Can Spam Compliance

    A survey conducted by the Federal Trade Commission found a high rate of compliance with the Can Spam Act among 100 of the largest Internet marketers. Can Spam established regulations in January 2004 to enable recipients to opt out of e-mail lists.

  • TiVo to Distribute Interactive DRTV Spots

    TiVo Inc. has lined up five interactive advertising campaigns that will allow viewers to respond to commercials using TV remote controls to request additional information or special offers.

  • Annoying Web Sites Drive Away Customers

    How e-commerce Web sites function is more important to consumers than how it looks, but certain functions commonly used for tracking online behavior can actually drive away some customers, according to a survey findings released by Hostway Corp., a Web site hosting and management services firm based in Chicago.

  • Merkle Plans to Expand New Boston Office

    Merkle Inc. plans to hire up to 100 new employees within the next three to five years to work at its recently opened Boston office. The database marketing agency plans to hire database administrators, business intelligence analysts, strategic consultants, account managers, sales executives, statisticians and general office support personnel.

  • Deborah Zuccarini Named DM Woman of the Year

    Experian Marketing Solutions’ group president Deborah Zuccarini has been named direct marketing woman of the year by Women in Direct Marketing International. Zuccarini is a member of the Experian global operating board and serves on the board of directors. She leads Experian’s marketing services, CheetahMail and Simmons Market Research divisions.

  • Angie Moore to Head DM Nonprofit Federation

    The Direct Marketing Association Nonprofit Federation has appointed Angie Moore, a managing director of the American Cancer Society, as chair person of the DMANF Education Committee. Time Burgess, co-founder of the direct marketing agency Domain Group, has been named vice chair person of the DMANF Education Committee.

  • People in the News

    Charles R. Struby was appointed managing director of direct marketing of the Shawnee, KS office of Harte-Hanks Inc. Struby was formerly a pharmaceutical consultant with Mattson Jack Group.