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Chief Marketer Staff

  • Agencies

    Will Teens Spurn E-Zines?

    Although a new study shows that teenagers prefer instant messaging and less e-mail correspondence, there’s no reason to scrap e-mail newsletters just yet.

    But email newsletters will have to evolve to serve younger readers.

  • Agencies

    The Blame Game: Return Path’s E-Mail Metrics Troubleshooter

    Let’s say you have one of the best e-zines on the market. (Who doesn’t?) There’s only one problem: Nobody is opening it.Who’s to blame? It’s those pesky newsletter writers, right? Maybe not.

  • Agencies

    Tips on How Not to Lose Readers (and Customers)

    Want to hold on to your e-zine readers? Then respect their channel preferences and learn how to take no for an answer. That’s the word from Ernan Roman, who was leading firms like IBM through what he called consensual marketing long before Seth Godin came on the scene.

  • Agencies

    E-Zine Roster Doubles in Size

    Are inboxes suffering from e-zine glut? One is prompted to ask that after reading that the number of e-mail newsletters has grown from 588 in 2004 to 935 in 2005.

  • Listline e-Newsletter 08/02/05

    ConsumerBase LLC has appointed Estee Marketing Group Inc. to manage the
    ConsumerBase Hispanic and African-American consumer buyers files. The
    more than 1.5 million-name Hispanic list also identifies 9.1 million
    buyers and prospects from the last 12 months.

  • McDonald’s Inks Deal To Promote DreamWorks Movies

    McDonald’s Corp. will soon add Shrek and other popular movie characters to its menu as part of a two-year marketing partnership with DreamWorks Animation. The non-exclusive agreement, announced last week, includes tie-ins with two movies a year …

  • Mercedes-Benz USA VP-Marketing Departs

    Mercedes-Benz USA VP-Marketing Michelle Cervantez has left the automaker and no replacement has been named. The move was effective yesterday. Cervantez, who held the position since joining the company in February 2003, left Mercedes-Benz USA to explore …

  • Wal-Mart Sues Coughlin to Recoup Up to $7 Million

    Wal-Mart Stores last week filed a lawsuit against former Vice Chairman Tom Coughlin in an effort to void Coughlin’s retirement package and to recoup the $500,000 that Wal-Mart alleges Coughlin stole from the retailer, as well as $6.5 million in past …

  • Mobile Phone Marketers Rebut Concerns on Marketing to Children

    Several mobile communications companies, reacting to children’s advocates who want Congress to investigate the marketing of mobile phones to kids, say they are unfairly singled out. Sprint, Walt Disney Internet Group, Firefly Mobile and Wherify Wireless …

  • Coca-Cola Extends Olympic Deal Through 2020

    The Coca-Cola Co. has extended its partnership with the International Olympic Committee for another 12 years, making Coca-Cola the longest-continuous corporate supporter in the history of the Olympic Games. Coca-Cola’s relationship with the Olympics …