Chief Marketer Staff
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Jupitermedia Sells ClickZ.com Web Sites for $43 Million
Jupitermedia Corp. is selling its ClickZ.com network of Web sites and related trade shows to Britain-based Incisive Media plc for $43 million.
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B-to-B List Roundtable: The Crystal Ball
At Direct’s annual business-to-business list roundtable, moderator Bob Castle asked what the future holds for the world of B-to-B.
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IAC/InterActiveCorp Income Skyrockets 784%
IAC/InterActiveCorp reported net income of $618.1 million for the second quarter, 784% over $69.9 million last year, on the strength of its sale of Vivendi Universal Entertainment and revenue gains in its home shopping and mortgage units.
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Green Mountain Reports Income, Sales Increases
Green Mountain Coffee Roasters Inc. reported net income of $2.2 million for the third quarter, up 13.1% from $1.9 million last year.
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First Resources Closes on Cucina Direct Acquisition
First Resources Ltd. has closed on its acquisition of the Cucina Direct catalog for an undisclosed sum.
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Short Cuts
MSN Shopping will add Shopping.com products to its site. This will reportedly give its users access to millions of products from thousands of online merchants.
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List and Database News
Archi-Tech This file, containing 27,502 subscribers to this controlled circulation publication, is under new management. Selections: Job function, project type, state/SCF/ZIP Price: $130/M Contact: MeritDirect, 847-492-1350 Verispan’s Pharmacies …
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Direct Media e-Special report: August 1 2005
The biggest opportunities for multi-channel marketers are in the online space. Unfortunately, that’s where the biggest headaches are as well.
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Agencies
Case History: Celestial Seasonings Brews An E-Zine
Can an e-newsletter be viewed as a detriment by loyal customers? That was the question Celestial Seasonings struggled with when it considered launching an e-zine for its popular tea.
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Agencies
Case History: Embry-Riddle E-Zines Take Readers Back to School
Everyone knows that it’s hard to get through to college students. But not for Embry-Riddle Aeronautical University. The school, which has campuses in Daytona Beach, FL and Prescott, AZ, is using e-newsletters to get information out to students, prospective students, parents and others interested in the institution.