Chief Marketer Staff, Author at Chief Marketer

Carrier Route Maps Point to Direct Mail Success

Selecting the right carrier route maps to manage your mailings is a vital key to strong direct mail performance. These maps show you the best way to spend your direct mail dollars.

Listline e-Newsletter 08/03/05

General merchandise cataloger Blue Mountain is introducing a catalog
blow-in program. Up to two inserts will be included in each of the more
than 1 million catalogs mailed annually.

Agencies

Cingular Building Loyalty Program Through Free Concert Tour

Cingular is trying to build participation in its loyalty program through a concert tour held exclusively at Simon Malls. Only Cingular customers and their friends are allowed to attend the Cingular Sounds Live concerts for free, which began July 29 in …

Agencies

GM Ends Pricing Promo; Ford and Chrysler Continue

General Motors has ended its “Employee Discounts for Everyone” incentive program, and has introduced a new pricing and value program. GM’s Total Value Promise will include lower pricing, redesigned vehicles, improved warrantees and increased standard …

Ford to Eminem: No Thanks

Ford Motor Co. could have received top product placement for its soon to be released 2006 Ford Fusion sedan by placing it in an Eminem music video, but said “no, thanks” to the rapper when it learned more about the song featured. The video and lyrics …

Agencies

PPAI Preps Members to Speak on Benefits of Promotional Products

The Promotional Products Association is turning to its members to get the word out to end buyers that promotional products do their jobs. PPAI has developed the ADvocate Program to train and prepare member volunteers to give 20-minute presentations …

Agencies

Unilever Turns In-Action Heroes into Premiums

A set of unlikely “heroes” could be this summer’s hot premium. Unilever is selling real-life action figures of the “In-Action Heroes” that star in its tongue-in-cheek ad campaign for Degree For Men. Two of the three heroes— Wuss and The Suck-Up— for …

Agencies

History Channel Goes Ape Over TV Special

The History Channel is giving new meaning to the term “gorilla” marketing, hitting the streets this week with costume apes dressed as businessmen seeding six markets to promote its new special Ape To Man. Street teams are taking to the streets in New …

Mobile Media Readies TV-to-Cell-Phone Network

The Mobile Media Co. has bought Rubberduck Media Lab as it readies to launch global mobile TV channels that let broadcasters and marketers stream TV programming to mobile phones. Oslo, Norway-based Mobile Media distributes mobile-specific content to …

Agencies

Play Ball: New Loyalty Program Targets Major League Baseball Fans

A new customer loyalty company, Sports Loyalty Systems, has launched to design, operate and market programs for Major League Baseball franchises. The program allows fans to earn points both in and outside ballparks that can be redeemed for game tickets …