Chief Marketer Staff

• Agencies

  EBay Discontinues Loyalty Program

  Online auctioneer eBay has decided to discontinue its Anything Points loyalty program for U.S. consumers, but will keep the program alive in Canada. The program launched in May 2003. Calls to eBay were not returned, but a message on eBay’s Anything …

• Overstock.com Losses Widen in Quarter

  Overstock.com reported a net loss of $2.5 million for the second quarter, slightly off from $2.3 million last year.

• Survey: 18% of Consumers Victims of ID Theft

  A total of 18% of consumers reported being victims of identity theft, with younger adults at greatest risk, according to the latest Experian-Gallup Personal Credit Index.

• Quigo Names Abbott COO, Fisher CIO

  Quigo Technologies Inc. has named Marty Abbott chief operating officer and Michael Fisher chief information officer.

• Correction

  Mokrynskidirect was incorrectly referred to as Mokrynski & Associates in an article in yesterday’s Direct Newsline. …

• List and Database News

  Donors With a Heart

• Agencies

  Getting Scientific about Web Analysis

  For better or worse, the Web is perhaps the most infinitely measurable marketing medium we

• Agencies

  Five Questions to Ask E-mail Service Providers

  Every merchant sending commercial e-mail wants to make that mail more deliverable

• Agencies

  Carrier Route Maps Point to Direct Mail Success

  Selecting the right carrier route maps to manage your mailings is a vital key to strong direct mail performance. These maps show you the best way to spend your direct mail dollars.

• Listline e-Newsletter 08/03/05

  General merchandise cataloger Blue Mountain is introducing a catalog
  blow-in program. Up to two inserts will be included in each of the more
  than 1 million catalogs mailed annually.