Chief Marketer Staff

• History Channel, NYC Field Tourism Sweeps

  The History Channel and New York City are running a national sweepstakes to tout the new NYC Heritage Tourism Center that opened last week. The center is part of The History Channel’s $19.5 million sponsorship of New York City tourism efforts (Xtra July …

• Zazzle Will Use Street Teams to ‘Put Stamp on Life’

  Family members can star on postage stamps Say “cheese” and your grin could soon be making its way through the U.S. postal system. Via a deal last month with mailing equipment manufacturer Pitney Bowes, and thanks to $16 million in equity funding, San …

• Teens, Tweens Tired of TV: Study

  Teens and tweens are watching less TV, and doing more while they watch, according to research compiled by Packaged Facts, New York. Eighty percent of tweens (ages 8-14) say they “love” watching TV, but only 60% of teens do, per Simmons Market Research …

• General Motors Teams With San Francisco 49ers

  General Motors has signed a three-year deal with the NFL’s San Francisco 49ers that will give the automaker a game-day presence at its stadium, Monster Park, and a chance to win a one-of-a-kind San Francisco 49ers-branded Cadillac Escalade. The …

• Build-A-Bear Rolls Out NFL-Licensed Merchandise

  Build-A-Bear Workshop and the National Football League will introduce a line of officially licensed NFL merchandise for stuffed animals today, supported by a sweepstakes that will send the grand-prize winner to the NFL Pro Bowl. Build-A-Bear Workshop …

• RedPeg Taps Arnold’s Jones

  Charlie Jones RedPeg Marketing has hired ad agency veteran Charlie Jones as chief marketing officer and director of account management, a new post for the experiential marketing agency. Jones had been CMO and director of account management at Arnold …

• Live from List Vision: Deb Goldstein Toasted and Roasted

  Put this one in your book of management axioms: “True leadership is founded on total humiliation.” That’s what IDG’s Deb Goldstein said after eating a Dunkin’ Donuts Munchkin that had been sitting on a window sill for two years.

• Yahoo Tests Major Boost to Contextual Network

  Competition is heating up among online ad channels and Yahoo has thrown the latest log on the fire with yesterday’s announced beta test of a newly expanded network of Web pages for contextual ads.

• Consumer List Roundtable: Creativity and Merchandising

  At Direct’s annual consumer list roundtable recently, participants mulled the issue of how creativity and merchandising affect a catalog’s performance.

• Web, Phone Sales Volume Rose 10% in 2004: Abacus

  Sales generated from Web sites and call centers increased 10% in 2004, according to the 2005 Abacus Multi-Channel Retail Annual Trend Report. In addition, sales generated from Web sites accounted for 38% of all direct sales last year.