Chief Marketer Staff

• List and Database News

  R.J. Persson Enterprises Inc. has appointed Listdata Management Services Inc. to oversee its 14 entrepreneur and buyer lists, effective Sept. 1. The files generated by direct mail and space advertising include the Entrepreneurs at Home buyers list with more than 6 million names, and corresponding Canadian and international files.

• Arc CEO Brien Resigns

  In a surprise move, Nick Brien is leaving Arc Worldwide as global CEO to become president-CEO at media agency Universal McCann. Arc Worldwide President Marc Landsberg absorbs Brien’s duties, and the global CEO post won’t be filled. Brien, at the helm of …

• M&Ms Go Mega with $10 Million Campaign

  Masterfoods USA is rolling out Mega M&Ms with a reported $10 million in marketing support, courting adults with bigger candies in different colors. Mega M&Ms are 55% bigger than flagship M&Ms and come in teal, beige, maroon, gold, brown and blue-gray in …

• Prilosec, Country Music Association Launches ‘Heart Burning’ Contest

  Bring on the chili or the barbecued spareribs. Whatever the source of uncomfortable heartburn, Procter & Gamble’s Prilosec OTC wants consumers to remember the feeling and write “heartburning” lyrics for a contest that lets the top winner perform his …

• Pepsi Brings Lounge to Area Malls

  Teens now have a place to call their very own, thanks to a partnership between PepsiCo and General Growth Properties. PepsiCo has teamed up with Chicago-based GGP to feature the Pepsi Zone, a lounge-like environment for teens, at three malls— Lakes Mall …

• Sesame Workshop Promotes Westin, Regan

  Sesame Workshop, the non-profit, educational organization of Sesame Street, has promoted Sherrie Rollins Westin to executive VP/CMO and Maura Regan to VP and general manager of global licensing. The promotions went into effect on July 1. In her newly …

• Lands’ End President Mindy Meads Fired

  Mindy Meads, president and CEO of apparel marketer Lands’ End, has been released from her contract less than two years after taking the post. David McCreight, executive vice president of merchandising for Lands’ End, has been named interim president of …

• P&G Expands Home Café

  Procter & Gamble is adding new beverages and appliances to its Home Café beverage brewing system. P&G adds Folgers Cappuccino and Skinny Vanilla Latte; Folgers Hazelnut and Millstone Hazelnut Cream Decaf; and four varieties of Lipton tea to its line of …

• News Briefs

  SONY PICTURES ENTERTAINMENT: has been ordered to pay $1.5 million to settle a class-action lawsuit that accused the studio of citing a false Connecticut-based movie critic in ads for some of its films, according to news reports. As part of the …

• P&G Takes Bite Out of Gillette Whitener Portfolio

  Procter & Gamble Co. has started the auction process for its battery-powered toothbrush business as well as for teeth-whitening products owned by acquisition target Gillette Co., according to a report released last Thursday. Since the announcement this …