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Chief Marketer Staff

  • Which One Is the Real Thing?

    If someone from the Coca-Cola Co. is reading this, can you please answer this question: What is the difference between Diet Coke and Coca-Cola Zero? During a recent shopping trip, our grocery store was almost out of two-liter bottles of Diet Coke but …

  • Travelocity: “Faded Pioneer Brand” No More

    Several years ago Travelocity was, in the words of chief marketing officer Jeffrey Glueck, “a faded pioneer brand.” By 2002 rival Expedia had surpased it in terms of marketing share; what’s more, Travelocity wasn’t even profitable.

  • What Becomes a Luxury Brand Most?

    Running glossy ads featuring a hot celeb in upscale magazines, a la Blackglama’s “What Becomes a Legend Most?” campaign, is not enough to ensure the longevity of a luxury brand, argues Pamela Danziger of Unity Marketing.

  • Email

    E-mail Trends Midyear Report

    Flexible mailing frequencies and event-driven messaging were among the e-mail trends Chris Baggott, chief marketing officer of e-mail marketing solutions provider ExactTarget, singled out as important for the coming year. Now that the year is more than halfway over, Baggott has refined some of his predictions regarding trends.

  • Adidas Buys Reebok for $3.8 billion

    Adidas-Salomon AG plans to buy Reebok International Ltd. for $3.8 billion, giving the brand a stronger presence in American sports. Under the deal, announced yesterday, Adidas will pay $59 per share of Reebok’s outstanding stock, a premium of 34% over …

  • Krispy Kreme Gives Sweet Treats for ClubMom SignUps

    Krispy Kreme is offering moms a sweet incentive— coffee and a doughnut to be exact— join ClubMom, a free, national membership organization that gives women a place to shop, find advice and connect to each other online. Moms can get a tasty treat for …

  • Crown Royal Offers Rides Home to Bar Patrons in “NASCAR” Racecar

    Crown Royal is partnering with NASCAR driver Kurt Busch this month to remind young people of drinking age that getting home safely should be a top priority. A fleet of purple and gold Crown Royal No. 97 Ford Taurus’ (replicas of the official race car) …

  • Gap Tunes Up for Jeans Launch

    Gap launches new jeans styles with a music-themed campaign that gives away iTunes downloads for trying on jeans. The multi-pronged, two-month “Favorites” campaign breaks Aug. 8 with Find Your Favorite Fit events that gives a free iTunes download to …

  • Gap Tunes Up for Jeans Launch

    Gap launches new jeans styles with a music-themed campaign that gives away iTunes downloads for trying on jeans. The multi-pronged, two-month “Favorites” campaign breaks Aug. 8 with Find Your Favorite Fit events that gives a free iTunes download to …

  • Kraft Contest Gets Kids Talking Up its Macaroni & Cheese

    Kids are getting another chance to prove their love of Kraft Macaroni & Cheese in a contest that will name the winners “The Cheesiest” and shower them with prizes ranging from scholarships to trips to Orlando, FL. The contest taps kids’ creativity by …