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Chief Marketer Staff

  • Coremetrics and Yahoo Form Data Partnership

    Coremetrics Inc., a San Mateo, CA-based Internet marketing services firm has signed a partnership agreement with Yahoo Search Marketing to provide enhanced reporting and click stream data for online advertisers, including click through- and conversion rates and other behavioral data.

  • Search Engine Spending Gains on Display Ads

    Spending on search engine marketing is on track to surpass and generate more revenues than display advertising, according to JupiterResearch. Online advertising is projected to grow 12% while display advertising grows 7% over the next five years.

  • Primedia Business Group Sold for $385 Million

    Primedia Inc. has agreed to sell for $385 million in cash its Business Information group to PBI Media Holdings Inc., an entity controlled by Wasserstein & Co. LP, a private equity and investment firm.

  • Infinity Resources Acquires Video Catalog

    Infinity Resources Inc. of Itasca, IL, has acquired the “The Video Collection” home video and DVD catalog business from San Diego-based Genius Products Inc. Terms were not disclosed.

  • CarePharm Chosen as Exclusive MO Pharmacy

    CarePharm LCC has reached an agreement with aClaim Inc. to become the exclusive mail order pharmacy for this insurance claims management firm.

  • Letters to the Editor

    : Regarding self-imposed fees on emailings to encourage target marketing and prevent consumer contempt …

  • DeCosmo Named New CADM President

    Joseph M. DeCosmo will assume the mantle of president of the Chicago Association of Direct Marketing on Wednesday at the group’s 50th annual business meeting.

  • David Siesel Promoted to CTO at Harte-Hanks

    David Siesel has been promoted from senior vice president of product, systems development and database to the newly created position of chief technology officer for databased marketing solutions at Harte-Hanks Inc.

  • Ray Butkus Resigns From Donnelley

    Ray Butkus the president of Donnelley Marketing has announced his resignation, effective Sept. 1. Butkus will continue to serve as a consultant for one year for infoUSA, Donnelley’s parent company.

  • Short Cuts

    NeWave Inc., an online auction firm, based in Long Beach, CA, is developing its first infomercial promotion. A test campaign is planned for September.