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Chief Marketer Staff

  • Primedia Business Group Sold for $385 Million

    Primedia Inc. has agreed to sell for $385 million in cash its Business Information group to PBI Media Holdings Inc., an entity controlled by Wasserstein & Co. LP, a private equity and investment firm.

  • Infinity Resources Acquires Video Catalog

    Infinity Resources Inc. of Itasca, IL, has acquired the “The Video Collection” home video and DVD catalog business from San Diego-based Genius Products Inc. Terms were not disclosed.

  • CarePharm Chosen as Exclusive MO Pharmacy

    CarePharm LCC has reached an agreement with aClaim Inc. to become the exclusive mail order pharmacy for this insurance claims management firm.

  • Letters to the Editor

    : Regarding self-imposed fees on emailings to encourage target marketing and prevent consumer contempt …

  • DeCosmo Named New CADM President

    Joseph M. DeCosmo will assume the mantle of president of the Chicago Association of Direct Marketing on Wednesday at the group’s 50th annual business meeting.

  • David Siesel Promoted to CTO at Harte-Hanks

    David Siesel has been promoted from senior vice president of product, systems development and database to the newly created position of chief technology officer for databased marketing solutions at Harte-Hanks Inc.

  • Ray Butkus Resigns From Donnelley

    Ray Butkus the president of Donnelley Marketing has announced his resignation, effective Sept. 1. Butkus will continue to serve as a consultant for one year for infoUSA, Donnelley’s parent company.

  • Short Cuts

    NeWave Inc., an online auction firm, based in Long Beach, CA, is developing its first infomercial promotion. A test campaign is planned for September.

  • List and Database News

    R.J. Persson Enterprises Inc. has appointed Listdata Management Services Inc. to oversee its 14 entrepreneur and buyer lists, effective Sept. 1. The files generated by direct mail and space advertising include the Entrepreneurs at Home buyers list with more than 6 million names, and corresponding Canadian and international files.

  • Arc CEO Brien Resigns

    In a surprise move, Nick Brien is leaving Arc Worldwide as global CEO to become president-CEO at media agency Universal McCann. Arc Worldwide President Marc Landsberg absorbs Brien’s duties, and the global CEO post won’t be filled. Brien, at the helm of …