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Chief Marketer Staff

  • Ray Butkus Resigns From Donnelley

    Ray Butkus the president of Donnelley Marketing has announced his resignation, effective Sept. 1. Butkus will continue to serve as a consultant for one year for infoUSA, Donnelley’s parent company.

  • David Siesel Promoted to CTO at Harte-Hanks

    David Siesel has been promoted from senior vice president of product, systems development and database to the newly created position of chief technology officer for databased marketing solutions at Harte-Hanks Inc.

  • smo Named New CADM President

    Joseph M. DeCosmo will assume the mantle of president of the Chicago Association of Direct Marketing on Wednesday at the group’s 50th annual business meeting.

  • Letters to the Editor

    : Regarding self-imposed fees on emailings to encourage target marketing and prevent consumer contempt …

  • Letters to the Editor

     

  • CarePharm Chosen as Exclusive MO Pharmacy

    CarePharm LCC has reached an agreement with aClaim Inc. to become the exclusive mail order pharmacy for this insurance claims management firm.

  • Live from San Jose SES: Mobile Search Gets Moving

    Mobile search is a service looking for a constituency today, but it will find that audience, and soon. That was the message of the first session yesterday of the Search Engine Strategies Conference and Expo 2005 in San Jose, CA, where the audience heard what Yahoo!, Google and America Online have in store for their cell phones.

  • Live from San Jose SES: Mobile Search Gets Moving

    Mobile search is a service looking for a constituency today, but it will find that audience, and soon. That was the message of the first session yesterday of the Search Engine Strategies Conference and Expo 2005 in San Jose, CA, where the audience heard what Yahoo!, Google and America Online have in store for their cell phones.

  • Coremetrics and Yahoo Form Data Partnership

    Coremetrics Inc., a San Mateo, CA-based Internet marketing services firm has signed a partnership agreement with Yahoo Search Marketing to provide enhanced reporting and click stream data for online advertisers, including click through- and conversion rates and other behavioral data.

  • Search Engine Spending Gains on Display Ads

    Spending on search engine marketing is on track to surpass and generate more revenues than display advertising, according to JupiterResearch. Online advertising is projected to grow 12% while display advertising grows 7% over the next five years.