Chief Marketer Staff
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Aura to Provide Technology to Tremor Video Ad Network
The Aura Group has signed a contract to provide flash video banner ad technology to Tremor Network’s new contextual video advertising network.
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Digital
Grabbing the Long Search Tail
Even though the initial hype has died down and people are no longer tagging “e-” onto the front of everyday words, there’s no question the Internet continues to impact the way we perform everyday tasks and transactions. Nowhere is this more apparent than in the retail sector. User-friendly search engines such as Google and Yahoo! have made it possible for even the most novice shoppers to seek out virtually any product imaginable.
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Simon Targets Teens, Kids with Mall Tours
Simon Brand Ventures reprises two kid-friendly mall tours this month, hosting Simon DTour Live concerts for teens in 25 Simon malls, and its health-conscious Feelin’ Groovy expo in 77 malls, with Radio Disney as a partner. Feelin’ Groovy performances …
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Ford and Lincoln Mercury Merge Marketing Divisions
Ford Motor Co. is merging its Ford and Lincoln Mercury sales and marketing teams in a move the automaker says will strengthen both brands. Steve Lyons will continue as VP-North America Marketing, Sales and Service and support both brands; while Ford …
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Tweety Flocks to Beaches Via Guerrilla Marketing Campaign
Beachgoers in five markets will soon be seeing yellow. Tweety, the famous Warner Bros. canary, will hit area beaches this month in search of teens who may be “twendsetters.” Street teams are on the search for teen Tweety trendsetters Warner Bros. …
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AEGF Mobile Games Partners with NBC Sports
AEGF Mobile Games will partner with NBC Sports to license and distribute NBC Sports-branded mobile video games. Under the deal, AEGF will use NBC Sports content to create the games, many of which will be directly interactive with NBC Sports broadcasts. …
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Sara Lee Readies Back-to-School Fundraiser
Sara Lee Corp. is using its back-to-school campaign to raise as much as $1 million for school supplies for needy kids. Sara Lee Food & Beverage will donate a percentage of sales from Sara Lee meats to the Kids In Need Foundation, run by The School, …
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141 Taps Leopold
141 Worldwide has hired Jeffrey Leopold to the new post of senior VP-director of global communications. Jeffrey Leopold Leopold joined 141’s New York City office on Aug. 1; his mandate is to boost 141’s image globally, through internal and external …