Chief Marketer Staff, Author at Chief Marketer

Case History: Volvo Construction Builds Rental Business with CRM

Volvo Construction Equipment is the largest manufacturer of construction equipment in the world. But it is eyeing first place, thanks to a decision to enter the rental market three years ago.

Agencies

The Editors Report: Internal Marketing as Seen by the Harvard Business Review

How much time do you spend pondering how Linux open-source development processes could improve your business?
Not much, we’ll bet. But the brains at the Harvard Business Review have been thinking about it, as shown by two articles in their July-August issue.

Agencies

Data Debris

If ever anyone wanted a follow-up, it would be an industrial buyer who goes to a Web site to search for products, right? Wrong. A new survey by ThomasNet. shows that 77% of all industrial executives and engineers who go online have a “don’t call us, we’ll call you” philosophy, and that 56% don’t want to be called until they have made the initial contact.

Agencies

The CRM Cynic: It Takes a Country

We’ve heard about internal marketing. We’ve heard about getting affiliates on board. But how do you get an entire country to support your brand? That question was raised during an exchange about CRM in the Cayman Islands.

Agencies

Letters to the Editor

Re: What is CRM? Some Definitions (The CRM Loop, July 28, 2005). Let’s put it this way: I have been involved in “CRM” technology and services long before CRM became the big hit. It’s really so simple but everyone makes it so complicated.

5 a Day Gets a Facelift

The Produce for Better Health Foundation will update the name and logo of its 5 A Day For Better Health program to promote fruit and vegetable consumption more aggressively. 5 A Day logo gets a new look in 2007 The foundation’s National 5 A Day …

Verizon Wireless, Pepsi Court Hispanics

Verizon Wireless and The Pepsi Bottling Group are targeting Hispanic consumers in southern California with an in-pack game and a coupon to drives them to Verizon Wireless dealers. Consumers purchasing specially marked Pepsi 24-pack cubes at …

HarperCollins Brings Author to Cell Phones

HarperCollins Children’s Books is going mobile to let its teen readers get in touch with Meg Cabot, the author of the Princess Diaries series, All-American Girl and Avalon High (due out in January). The Meg Cabot Mobile Club will provide SMS-based …

Cargo Caravan Brings Magazine to Life Via Tour

Cargo Magazine, the buyer’s guide for men, is making its pages come alive via a nine-city tour. A one-of-a-kind Cargo-styled 28-foot Airstream led by a Lincoln Mark LT is rolling out to sporting events and festivals to give male consumers a taste of the …

Northwest Airlines Kicks off Sweepstakes

Northwest Airlines has launched a new online sweepstakes touting a grand-prize vacation for two to any destination within the Caribbean, Mexico or the United States. To enter the airline’s Book A Break sweepstakes, consumers must log onto to …